Coca-Cola has reimagined what it means to watch football in India. With the launch of Matchday Hangout, the brand is transforming late-night FIFA viewing from a passive experience into a creator-led, community-driven digital event. Running across 12 live national streams, the format brings together creators Rohan Joshi, Sakshi Shivdasani and Kaashvi Hiranandani as hosts, with … Read more
Campus Activewear has made a deliberate pivot. Known for sports and athleisure, the brand has now launched Élan by Campus – a new footwear line targeting the neo-casual segment, designed for consumers who want their shoes to work as hard across a boardroom as they do at brunch. To announce the launch, Campus has rolled … Read more
Nykaa has struck a multi-year partnership with OpenAI to bring its beauty and fashion catalogue into ChatGPT – a move that shifts the consumer journey from app-based browsing to AI-driven conversation. Under the deal, Nykaa Beauty and Nykaa Fashion storefronts will function as connected apps within ChatGPT, powered by OpenAI’s Agentic Commerce Protocol. Users can … Read more
The moment a pimple appears, the internet appoints itself your dermatologist. Your cousin has a remedy, your colleague has a reel, and your group chat has a miracle ingredient it half-heard somewhere. Nobody has a citation. Alite, Leeford Healthcare’s acne-focused skincare brand, has built its latest campaign entirely around this frustration – and chosen humour … Read more
EssenceMediacom has appointed Sumit Patil as Business Director. Based in Mumbai, he joins the agency after nearly five years at Zee Entertainment Enterprises, where he most recently served as Senior Manager, leading revenue strategy and sales solutions for several regional channels. Prior to Zee, Patil worked at Omnicom Media, handling integrated media strategies for brands … Read more
McDonald’s has appointed Shruti Shukla as Head of Strategy & Insights. A seasoned strategy and insights leader with over 13 years of experience, she joins the company after an 11-year stint at McKinsey & Company, where she led global growth and benchmarking initiatives for consumer-facing businesses. In her new role, Shukla will leverage her expertise … Read more
Global advertising revenue is forecast to grow 8.9% in 2026, reaching $1.3 trillion – and for the first time since 1999, advertising’s share of global GDP is set to surpass the dot-com era peak. That is the headline finding from WPP Media’s This Year Next Year 2026 Global Midyear report, which marks a significant upward … Read more
Frido, India’s D2C ergonomics and comfort solutions brand, has opened 15 new experiential stores across Delhi NCR, Mumbai, Bengaluru, Hyderabad and Pune – marking a deliberate shift from digital-first disruptor to omnichannel brand. The retail network spans mall and high-street formats in a 70:30 split, all operated under a COCO model. Store sizes range from … Read more
Social Panga has launched intoai.studio, a dedicated AI-focused creative unit offering services across AI-generated films, content production, virtual avatars, music creation and product photography – marking the agency’s most structured bet yet on artificial intelligence as a creative infrastructure play. The studio integrates AI tools with human creative processes to support content development at scale. … Read more
Bengaluru-based Punt Partners has been inducted into Anthropic’s Claude Partner Network through its product ShelfRadar.AI, placing it among the first cohort of companies selected globally into the network’s Services Track, which opened on 3 June 2026. ShelfRadar.AI is a decision-intelligence platform built on Claude’s API and the Model Context Protocol (MCP), designed for consumer brands … Read more
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