Frido, India’s D2C ergonomics and comfort solutions brand, has opened 15 new experiential stores across Delhi NCR, Mumbai, Bengaluru, Hyderabad and Pune – marking a deliberate shift from digital-first disruptor to omnichannel brand. The retail network spans mall and high-street formats in a 70:30 split, all operated under a COCO model. Store sizes range from … Read more
Social Panga has launched intoai.studio, a dedicated AI-focused creative unit offering services across AI-generated films, content production, virtual avatars, music creation and product photography – marking the agency’s most structured bet yet on artificial intelligence as a creative infrastructure play. The studio integrates AI tools with human creative processes to support content development at scale. … Read more
Bengaluru-based Punt Partners has been inducted into Anthropic’s Claude Partner Network through its product ShelfRadar.AI, placing it among the first cohort of companies selected globally into the network’s Services Track, which opened on 3 June 2026. ShelfRadar.AI is a decision-intelligence platform built on Claude’s API and the Model Context Protocol (MCP), designed for consumer brands … Read more
JioHotstar has promoted Sameer Tripathy to the role of Director (LCS). In his new position, he will lead key categories including e-commerce, quick commerce, jewellery and lifestyle. Tripathy joined JioHotstar in January 2025 as Account Director and was later elevated to Associate Director. Before joining the streaming platform, he held leadership roles at Viacom18 Media, … Read more
Hyundai Motor India is turning 30 – and it chose a rather unexpected storyteller to mark the occasion: a child, and artificial intelligence. The brand has unveiled an AI-led film that traces its three-decade journey in India through the perspective of a young child, recreating defining moments from a portfolio that has quietly shaped how … Read more
KFC has launched its most significant global rebrand in years, and the bucket is finally getting the spotlight it deserves. Developed with creative agency Jones Knowles Ritchie, the refresh touches nearly every visual element – logo, typography, colour palette, Colonel Sanders himself – while building an entirely new brand architecture around what KFC calls the … Read more
Uber is no longer just moving people and food – it is moving brands closer to consumers at the exact moment decisions are made. The company has launched a new suite of advertising solutions spanning rides, Uber Eats and off-platform channels, positioning itself as a full-funnel advertising ecosystem. At the heart of the launch are … Read more
News18 India has unveiled a revamped primetime schedule, bringing together a mix of familiar anchors and returning faces across a lineup that spans geopolitics, political debate, field reporting, explanatory journalism and current affairs. The new schedule kicks off at 3:45 pm with ‘Command Centre’, hosted by Major Gaurav Arya, setting a geopolitical tone for the … Read more
IDFC FIRST Bank has launched a new digital campaign featuring actor Sumeet Vyas that turns a familiar consumer frustration into a creative proposition – and in doing so, quietly makes the case for its own product features. Conceptualised by Schbang, the multi-film campaign is built around a pointed observation: rent is monthly, utility bills are … Read more
Fortune Kachi Ghani Mustard Oil has returned with the fourth edition of ‘Achaar Ka Perfect Jodidaar’, its annual campaign celebrating India’s homemade pickle-making tradition and mustard oil’s central role in it. Now in its fourth consecutive year, the campaign spans digital platforms, OTT, influencer collaborations, outdoor media and on-ground activations – making it one of … Read more
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