Social Panga has launched intoai.studio, a dedicated AI-focused creative unit offering services across AI-generated films, content production, virtual avatars, music creation and product photography – marking the agency’s most structured bet yet on artificial intelligence as a creative infrastructure play.
The studio integrates AI tools with human creative processes to support content development at scale. Its service offering spans AI films, performance marketing creatives, always-on content, AI avatars, AI-led music production and product photoshoots. The unit is already operational, with an active client roster that includes Hyundai, Bosch, LG, Nestlé Maggi, Saffola, IIFL, Tally, Landmark and Yousta.
Co-founder Himanshu Arora framed the launch around a familiar tension in modern marketing: the gap between what brands need to communicate and the speed at which content must now move. intoai.studio, in his words, is built to close that gap – combining AI with human creativity to deliver not just visibility but measurable business impact.
Co-founder Gaurav Arora positioned the studio as a natural extension of Social Panga’s philosophy of deep vertical expertise. intoai.studio joins The Yellow Shutter, the agency’s content production arm, and The Yellow Union, its influencer marketing vertical – completing what the agency describes as an integrated creative ecosystem.
The launch reflects a broader shift underway across Indian agencies, where AI is moving from experimental tool to dedicated business unit. For Social Panga, intoai.studio is less a side venture and more a structural commitment to where content production is headed.
