Creative agency Colloquial and HDFC Mutual Fund have launched “Fathers In Focus,” a Father’s Day campaign that uses AI to address a quiet pattern most families never notice: fathers are everywhere in daily life but almost absent from the photo album. The campaign rests on a simple observation. Fathers show up consistently for decades, without … Read more
This Father’s Day, DTDC is turning attention to a workforce most people interact with only briefly, at the doorstep, for a few seconds, without ever seeing the person behind the delivery. The logistics company’s new brand film sets out to change that by showing how a delivery professional is seen at home, not just at … Read more
L’Oréal and OpenAI have announced a wide-ranging collaboration at VivaTech 2026, structured around two priority areas: agentic commerce through AI-powered consumer journeys, and AI integration across L’Oréal’s core functions, from scientific research to marketing and content creation. On the consumer side, Maybelline New York will bring its Makeup Virtual Try-On, built on L’Oréal’s ModiFace technology, … Read more
Adobe is widening the rollout of its Creative Agent across Firefly and core Creative Cloud apps, while also opening up its creative tools to platforms like ChatGPT, Claude, Copilot, Gemini and Slack. The move signals Adobe’s push to make AI assistance a constant presence across the entire creative workflow rather than a feature tied to … Read more
Bharti Airtel has announced the resignation of Siddharth Sharma, CEO – Connected Homes and Director of Marketing. According to a regulatory filing, Sharma will step down from the company’s senior management effective July 19, 2026, to pursue a new opportunity within the Singtel Group. Sharma, who joined Airtel last year, also oversaw marketing and played … Read more
Zomato has collaborated with creator Bunshah on a Father’s Day campaign that makes a simple but pointed observation: no matter how many apps we rely on or how independent we become, fathers remain the first call when something actually goes wrong. The campaign positions dads as the original multitasking solution, present long before smartphones offered … Read more
LOTTE India has rolled out an Out-of-Home campaign for LOTTE World Cone Double Belgian Chocolate, Korea’s top-selling ice cream cone, using a single high-impact installation to do the talking. The brand has converted a billboard near Nehru Circle in Ahmedabad into an oversized boarding pass, leaning on a travel-and-discovery metaphor to suggest the product brings … Read more
Reliance Digital has launched “Baaptaa,” a Father’s Day campaign developed with Wondrlab, built around a gap in everyday vocabulary: while “Maa ki Mamta” has long captured a mother’s love in a single phrase, fatherly affection has never had an equivalent term. The campaign coins “Baaptaa” to fill that space. Rather than framing fathers as idealised, … Read more
Asian Paints has rolled out a Father’s Day campaign that turns the spotlight away from the finish line and toward the home that made it possible. The film centers on sprinter Gurindervir Singh, who clocked 10.09 seconds in the men’s 100m, and his father Kamaljit Singh, whose quiet, sustained support shaped that achievement long before … Read more
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