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Generali Central’s Father’s Day Film Lets Kids Do the Talking

Generali Central Life Insurance has launched a Father’s Day campaign built around a simple, unscripted format: children talking openly about their fathers. What starts as light observations about quirks and habits gradually shifts into something more reflective, surfacing the everyday lessons in confidence, resilience and self-belief that fathers pass on without ever framing it as … Read more

Indian Agencies Pick Up Eight Shortlists at Cannes Lions 2026

Indian agencies have secured eight shortlists at Cannes Lions 2026, following the release of shortlisted entries across seven categories. This follows an earlier setback for the Indian contingent, which failed to register any shortlists in the Titanium, Glass, and Innovation categories. Ogilvy India tops the tally with two shortlists. Leo India, McCann India, VML India, … Read more

HDFC Mutual Fund and Colloquial Use AI to Put Fathers Back Into Old Family Photos

Creative agency Colloquial and HDFC Mutual Fund have launched “Fathers In Focus,” a Father’s Day campaign that uses AI to address a quiet pattern most families never notice: fathers are everywhere in daily life but almost absent from the photo album. The campaign rests on a simple observation. Fathers show up consistently for decades, without … Read more

L’Oréal and OpenAI Partner to Build AI Tools Across Beauty, Research and Marketing

L’Oréal and OpenAI have announced a wide-ranging collaboration at VivaTech 2026, structured around two priority areas: agentic commerce through AI-powered consumer journeys, and AI integration across L’Oréal’s core functions, from scientific research to marketing and content creation. On the consumer side, Maybelline New York will bring its Makeup Virtual Try-On, built on L’Oréal’s ModiFace technology, … Read more

Adobe Pushes Creative Agent Into Photoshop, Premiere and Beyond Creative Cloud

Adobe is widening the rollout of its Creative Agent across Firefly and core Creative Cloud apps, while also opening up its creative tools to platforms like ChatGPT, Claude, Copilot, Gemini and Slack. The move signals Adobe’s push to make AI assistance a constant presence across the entire creative workflow rather than a feature tied to … Read more

Siddharth Sharma to Exit Airtel’s Connected Homes Business for a Role at Singtel

Bharti Airtel has announced the resignation of Siddharth Sharma, CEO – Connected Homes and Director of Marketing. According to a regulatory filing, Sharma will step down from the company’s senior management effective July 19, 2026, to pursue a new opportunity within the Singtel Group. Sharma, who joined Airtel last year, also oversaw marketing and played … Read more

Zomato Reminds Us Some Problems Still Need a Phone Call to Dad

Zomato has collaborated with creator Bunshah on a Father’s Day campaign that makes a simple but pointed observation: no matter how many apps we rely on or how independent we become, fathers remain the first call when something actually goes wrong. The campaign positions dads as the original multitasking solution, present long before smartphones offered … Read more

LOTTE India Turns an Ahmedabad Billboard Into a Boarding Pass for World Cone’s India Debut

LOTTE India has rolled out an Out-of-Home campaign for LOTTE World Cone Double Belgian Chocolate, Korea’s top-selling ice cream cone, using a single high-impact installation to do the talking. The brand has converted a billboard near Nehru Circle in Ahmedabad into an oversized boarding pass, leaning on a travel-and-discovery metaphor to suggest the product brings … Read more