Day: June 20, 2026

Reliance Digital has launched “Baaptaa,” a Father’s Day campaign developed with Wondrlab, built around a gap in everyday vocabulary: while “Maa ki Mamta” has long captured a mother’s love in a single phrase, fatherly affection has never had an equivalent term. The campaign coins “Baaptaa” to fill that space. Rather than framing fathers as idealised, … Read more

Asian Paints has rolled out a Father’s Day campaign that turns the spotlight away from the finish line and toward the home that made it possible. The film centers on sprinter Gurindervir Singh, who clocked 10.09 seconds in the men’s 100m, and his father Kamaljit Singh, whose quiet, sustained support shaped that achievement long before … Read more