Asian Paints has rolled out a Father’s Day campaign that turns the spotlight away from the finish line and toward the home that made it possible. The film centers on sprinter Gurindervir Singh, who clocked 10.09 seconds in the men’s 100m, and his father Kamaljit Singh, whose quiet, sustained support shaped that achievement long before it became public.
Created by Next Narrative and Lumos Studio and shot in rural Punjab, the film is built around the brand’s long-running philosophy, Har Ghar Kuch Kehta Hai, treating the home as a witness to discipline and belief rather than just a backdrop. The narrative deliberately sidesteps the medal-and-stopwatch version of the story to focus on the years of everyday encouragement that preceded it.
Amit Syngle, MD and CEO of Asian Paints, said the brand’s decades-old platform has consistently centered on home as a space where confidence and values take root, and called Gurindervir’s story a reflection of that idea in action.
Singh himself described the project as deeply personal, noting that his timing on the track tells only part of the story, while the real one lies in his father’s years of quiet alignment with his ambitions.
Mohit Jagtiani, Founder and CEO of Next Narrative, said the agency aimed to do justice to a story that already carried emotional weight on its own.
The campaign adds to Asian Paints’ continuing effort to position homes as the starting point for life’s bigger milestones, using real stories to make that idea tangible.
