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Dentsu Wins Air India’s Media Planning and Buying Mandate

Dentsu has won Air India’s media planning and buying mandate, according to sources close to the development. The account, estimated to be worth ₹100–150 crore, was secured following a multi-agency pitch. The mandate was previously held by Initiative, part of IPG Mediabrands, which won the business in 2024 after a pitch process that began in … Read more

Honasa Consumer Enters Nutraceuticals with 58% Stake in Fluence Pharma

Honasa Consumer, the parent company of Mamaearth, has entered the nutraceuticals space with the acquisition of a 58% stake in Fluence Pharma, a science-led supplements company known for its patented Cyclical Nutrition Therapy. The deal marks Honasa’s foray into the growing “inside-out” beauty segment, where consumers are increasingly pairing nutritional interventions with topical skincare and … Read more

Eros Launches AI Music Platform, Partners with Mohammed Rafi’s Family to Revive His Legacy

Eros Innovation has launched Eros Music Worlds, an AI-powered music platform spanning categories such as character-led music franchises, non-film music, devotional and folk-sufi genres, legacy artist projects, and live experiences. As part of the launch, the platform has introduced seven AI-native artists built around characters from Eros’s film catalogue, starting with Jordan and Tanu, with … Read more

GTPL Hathway to Acquire ACT Group’s Cable TV Business in ₹36.23 Crore Deal

GTPL Hathway has signed an agreement to acquire the cable television business of seven ACT Group companies for an aggregate cash consideration of ₹36.23 crore, in a move that strengthens its footprint across southern and eastern India. Executed through a business transfer agreement, the deal covers the cable TV operations of A.C.N Cable, ACT Digital … Read more

Cipla Health’s Omnigel Joins Hands with Ram Charan’s Peddi for a Sports-Themed Brand Integration

Cipla Health’s Omnigel has partnered with Peddi, the upcoming sports film starring Ram Charan and produced by Mythri Movie Makers, in a brand integration facilitated by Mythri Media Works. The collaboration is built around the film’s sports-driven narrative and Omnigel’s positioning in the pain relief category. Peddi follows the journeys of athletes, exploring the setbacks … Read more

Naukri.com Elevates Ankit Apurv to Vice President

Naukri.com has promoted Ankit Apurv to Vice President, expanding his leadership role across the company’s growth and performance marketing functions. Apurv joined Naukri in 2022 as Lead – Digital Marketing and was elevated to Associate Vice President, Marketing in 2024. With prior experience at Gaana, Housing.com, PeeSafe, and The Man Company, he brings a decade … Read more

Cleartrip Launches Creators Club, Eyes 10,000 Creators On Board by End-2026

Cleartrip has launched Creators Club, a new affiliate programme designed to integrate creator-led content with its travel booking platform, as the company expands its creator ecosystem across India. The brand aims to onboard more than 10,000 creators by the end of 2026. The programme runs on a performance-based commission model, letting creators earn directly from … Read more

Agoda Reports Rising Demand for Slow Travel Destinations in India

Agoda has recorded a sharp rise in travel interest across Dharamshala, Rishikesh and Uttarkashi, signalling a growing preference among Indian travellers for slower, quieter holidays over crowded tourist circuits – a shift increasingly described as “hushpitality.” The trend aligns with Agoda’s 2026 Travel Outlook report, which found that relaxation was the primary motivation for travel … Read more