In an entertainment landscape dominated by video-first content, Pocket FM’s fantasy audio series Super Yoddha has emerged as one of the biggest success stories in Indian audio storytelling. The series has crossed 1.3 billion plays and generated over ₹100 crore in revenue, making it one of the platform’s most successful franchises and underscoring the growing … Read more
ITC’s confectionery brand Candyman has signed on comedian and content creator Biswa Kalyan Rath for a new campaign promoting its Tadka Masala Jelly. Video Link: https://www.instagram.com/reel/DZxAqqdNTnw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign is built around a simple premise: ordinary conversations between strangers in a restaurant setting get an unexpected comic “tadka,” with Rath layering his signature dubbing-style humour over … Read more
Kantar has announced the winners of its Creative Effectiveness Awards (CEA) India 2026, recognising India’s most effective advertising campaigns of 2025. The awards are based on Kantar’s testing of more than 13,000 creatives globally through 2025, including over 1,500 in India, with this year’s analysis covering more than 250 ads across categories, audiences, regions, and … Read more
KDK Software has roped in actor Boman Irani for its latest brand campaign, aimed at promoting Spectrum Cloud, the company’s AI-enabled tax compliance platform. Spectrum Cloud brings together GST, TDS, income tax, litigation management, notices, workflow automation, and practice management on a single cloud-based platform. According to KDK Software, the campaign centres on how technology … Read more
ZEE5 has roped in former India football captain Sunil Chhetri as a pre-show expert for its FIFA World Cup 2026 coverage. Chhetri joins the platform’s expert panel, which already features Bhaichung Bhutia, Gurpreet Singh Sandhu, and Igor Štimac. He will contribute pre-match analysis and insights throughout the tournament, adding his playing experience and tactical understanding … Read more
Pocket FM is shutting down Pocket TV, its microdrama vertical, as the company refocuses on audio entertainment and international growth, according to a report by The Economic Times. The move comes as Pocket FM explores a potential public listing and works to strengthen its position in audio storytelling. Pocket TV had marked the company’s entry … Read more
Avvatar, the sports nutrition brand from Parag Milk Foods, has announced its sponsorship of the digital entertainment show India’s Got Latent. The partnership forms part of the brand’s broader strategy to expand its reach among younger consumers, as protein products increasingly find adoption beyond traditional athletes and fitness enthusiasts. The collaboration was conceptualised and executed … Read more
Carat has been named Media Network of the Year at Cannes Lions 2026, marking one of the most significant honours in global advertising this year. The Dentsu-owned network earned the title on the strength of its performance in the Media Lions category, picking up three Gold Lions, one Silver Lion, two Bronze Lions, and three … Read more
ClearTax has launched a new campaign titled “Double Check,” built around the rising complexity of income tax filing in India. The campaign features three films centred on a trader, an investor, and a wealth builder, each turning to expert-assisted tax filing. The narrative draws on a familiar consumer instinct – the tendency to verify financial … Read more
Titan Smart has partnered with the Rugby Premier League (RPL) as its official timing partner, extending the smartwatch brand’s presence in India’s expanding sports ecosystem. The partnership aligns with Titan Smart’s focus on performance, precision, and active lifestyles, while giving the brand visibility across one of the country’s emerging sporting properties. Organised by Rugby India … Read more