Avvatar, the sports nutrition brand from Parag Milk Foods, has announced its sponsorship of the digital entertainment show India’s Got Latent. The partnership forms part of the brand’s broader strategy to expand its reach among younger consumers, as protein products increasingly find adoption beyond traditional athletes and fitness enthusiasts. The collaboration was conceptualised and executed … Read more
Carat has been named Media Network of the Year at Cannes Lions 2026, marking one of the most significant honours in global advertising this year. The Dentsu-owned network earned the title on the strength of its performance in the Media Lions category, picking up three Gold Lions, one Silver Lion, two Bronze Lions, and three … Read more
ClearTax has launched a new campaign titled “Double Check,” built around the rising complexity of income tax filing in India. The campaign features three films centred on a trader, an investor, and a wealth builder, each turning to expert-assisted tax filing. The narrative draws on a familiar consumer instinct – the tendency to verify financial … Read more
Titan Smart has partnered with the Rugby Premier League (RPL) as its official timing partner, extending the smartwatch brand’s presence in India’s expanding sports ecosystem. The partnership aligns with Titan Smart’s focus on performance, precision, and active lifestyles, while giving the brand visibility across one of the country’s emerging sporting properties. Organised by Rugby India … Read more
Home Credit India has launched a new integrated campaign called #LoanMilega, anchored by the tagline “Zarurat Chaahe Jo Bhi Ho, #LoanMilega.” The campaign consists of four digital films that explore everyday financial decisions through the lens of family discussions. The scenarios span buying a two-wheeler, replacing a household appliance, planning a holiday, and restarting a … Read more
Hindustan Coca-Cola Beverages (HCCB) has appointed Sangita Durbha Gopinath as National Manager – External Communications. She joins the company after an 11-year stint at PR Pundit, where she most recently served as Director – Growth and Business Initiative. Gopinath brings extensive experience across communications, analytics, banking, healthcare, and FMCG, having previously worked with Affine Analytics, … Read more
OREO has launched its limited-edition BTS Korean Sweet Pancake cookies in India, marking the rollout of its collaboration with the South Korean music group. To celebrate the launch, the brand hosted an event in Mumbai attended by actor Tiger Shroff, content creators, and BTS fans. The event recreated the spirit of South Korean street markets, … Read more
Bodhi Tree Multimedia has secured a mandate from the Government of Assam to develop, launch, and manage the state’s official digital content platform, expanding the media company’s footprint into long-term platform infrastructure. The platform is designed to be a dedicated digital home for Assam’s cultural and creative economy, featuring regional entertainment, heritage content, films, music, … Read more
There’s a particular sound every Indian household knows: the rasp of a matchstick against a worn striker strip, that tiny scratch before the flame catches. It lived in kitchen drawers and dinner tables, tucked into pockets – unremarkable until Comet decided it deserved a comeback. Enter Maachis, the sneaker that doesn’t just reference that memory, … Read more
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