Gujarat-based tea brand Jivraj9 Tea Group has appointed Primex Media Services as its strategic public relations and communications partner, in a move aimed at strengthening the brand’s public narrative and expanding its media visibility across regional and national platforms. The mandate marks a significant step in the group’s efforts to build a stronger category presence … Read more
Sara Arjun has been officially announced as the new Brand Ambassador for Pond’s India, with the skincare giant revealing the news through a teaser on its official Instagram handle. The endorsement marks a significant milestone in the young actor’s expanding commercial portfolio. In her announcement, Sara shared a personal, full-circle story – recalling how she … Read more
AdGlobal360 (AGL), the India arm of Japan-headquartered Hakuhodo Inc., has acquired a majority stake in Mumbai-based independent digital agency Auburn Digital Solutions, in a move aimed at deepening the Hakuhodo Group’s technology-led digital capabilities in the region. The acquisition is set to expand the group’s integrated digital marketing offerings across India, the UAE, and Singapore. … Read more
Nikhil Kumar has stepped down from Affle after more than five years as Chief Growth and Marketing Officer – India & Emerging Markets. During his tenure, he played a key role in driving the adtech company’s growth, marketing strategy, and expansion across key markets, marking the end of a significant chapter in his leadership journey.
Quick commerce is emerging as a critical growth lever for Nestle India, helping the company extend its premium product range beyond metro markets, chairman and managing director Manish Tiwary said at the company’s annual general meeting, as reported by The Economic Times. The company’s omni-channel strategy spans traditional retail, modern trade, e-commerce, and quick commerce, … Read more
Karthik Krishnan has joined Schbang as Senior Creative Director, bringing extensive experience in creative strategy and brand storytelling. Previously Executive Creative Director at The Content Lab, he has led campaigns for brands including Flipkart, Amazon Prime, Swiggy, Akasa Air, and Wildcraft. Krishnan has also held key creative roles at Ogilvy, where he worked on brands … Read more
Malabar Gold & Diamonds has promoted Unnikrishnan Pillai to Deputy Head of Digital Marketing – International. Previously leading the brand’s international digital marketing efforts, he will now oversee global digital strategies, cross-functional campaign execution, and media initiatives across social, search, programmatic, and OTT platforms. With over 13 years of experience, Pillai has also held leadership … Read more
PharmEasy has rolled out a new health awareness campaign, “You Think It’s Viral,” aimed at tackling the widespread habit of brushing off every monsoon fever as a routine viral infection. The initiative encourages timely medical consultation, diagnostic testing, and preventive care during a season known for a spike in fever-related illnesses. Link: https://www.linkedin.com/posts/youthinkitsviral-monsoonhealth-feverawareness-ugcPost-7478350905843703808-YNDU/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAE2XNfMBI3FyfwOVYgexC9bVG8pdgjZ-UDA The campaign … Read more
Baby Forest has launched a new digital campaign, ‘Softness, Sealed with Ayurveda’, to promote its Khilta Mukhra Baby Face Cream. The campaign features two films, ‘You Notice First’ and ‘Cheeks Everyone Loves’, built around everyday moments between parents and babies, capturing the instinct of noticing changes in a baby’s facial skin and choosing the right … Read more
S8UL has announced YouTube as the official partner for its Esports World Cup (EWC) 2026 campaign, rolling out a mix of digital and on-ground initiatives that include Gaming House watch parties, creator collaborations, a 15-city India tour and behind-the-scenes content on the platform. The Gaming House Watch Parties, first launched during S8UL’s EWC 2025 campaign, … Read more
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