JioStar has promoted Riddhi Chakraborty to Associate Director – Marketing, recognizing her contributions since joining the company as Marketing Manager following the Disney Star–Viacom18 integration. With over a decade of experience across media, branding, and corporate communications, she has previously held key roles at Disney Star, ABP Group, Hitachi Home & Life Solutions India, and … Read more
Major League Baseball (MLB) has appointed Indian cricketer Suryakumar Yadav as its ambassador for India, alongside renewing its broadcast partnership with JioStar. As part of the association, Yadav will work with MLB on fan engagement initiatives, original content and events across India and the United States, and is scheduled to participate in MLB All-Star Week … Read more
Trust isn’t built through price tags – it’s built through decades of showing up right. And few brands understand that better than Surf. In 1959, Indian households washed clothes with bar soap. Surf arrived with an unfamiliar powder and a simple pitch: soak first, trust the process. There was no advertising blitz – just door-to-door … Read more
Google has introduced Video Remix, a new AI-powered feature in Google Photos that lets users transform videos with cinematic effects in just a few taps. Powered by the company’s Gemini Omni model, the tool offers ready-made templates to help users create stylised versions of their existing video clips without needing professional editing skills. Video Remix … Read more
Google has announced a series of AI-powered advertising and marketing tools at Google Marketing Live 2026, expanding the role of Gemini across Search, YouTube, Google Ads and Merchant Center. The updates span new ad formats, campaign management features, creative tools and measurement capabilities aimed at helping businesses manage advertising more effectively across Google’s platforms. Roma … Read more
Olyv, one of India’s leading digital lending platforms, has launched its latest Out-of-Home (OOH) media campaign, commencing 1st July 2026 and featuring long-standing brand ambassador and legendary former Indian cricket captain Sourav Ganguly. His legacy of resilience, leadership and determination ties directly into the platform’s vision of delivering reliable credit access to India’s hard-working, emerging … Read more
Catch Salt & Spices, part of the Dharampal Satyapal (DS) Group, has rolled out an industry-first Flip Top outer packaging with Press Lock functionality, launched through a new TVC for its Matar Paneer blended spice variant. Designed for greater convenience and freshness, the packaging preserves the aroma of spices while enabling easy dispensing, secure resealing … Read more
Neetika Aggarwal has joined Kinnect as Managing Partner, where she will work closely with teams across North and West India. In her new role, she will help drive the agency’s growth and strategic initiatives while strengthening its presence across key markets, splitting her time between Mumbai and Delhi.
Mathrubhumi has launched a two-part campaign ahead of the Onam festive season, set to run across the media group’s print, television, radio and digital platforms. The first, titled ‘Legends of Onam’, draws on figures associated with the festival, including King Mahabali, Onapottan and Kummatti, using illustrations inspired by traditional Kerala mural art. The second, ‘Unspoken … Read more
Hero Realty has launched a new brand campaign titled ‘Building What Matters’, centred on community living, belonging and relationships, shifting the narrative beyond the physical aspects of housing. The campaign highlights everyday experiences within residential communities, focusing on how neighbourhoods are shaped through shared interactions and social connections, while also showcasing spaces designed for recreation … Read more
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