The FIFA World Cup 2026 has turned into more than a football tournament – it’s the year’s biggest advertising battleground, and Nike and Adidas are fighting it with completely different playbooks. Adidas holds the structural upper hand. As the only sportswear brand among FIFA’s official global partners, it has supplied the match ball since 1970 … Read more
For its 18th birthday, Zomato did something most brands would never dare: it ran a full-page newspaper ad without its logo, its name, or even its signature font anywhere in sight. Just a block of unmistakable red, a cheeky line – “happy 18th birthday to us. thank you for keeping us in your hearts (and … Read more
Flipkart has reported a 50% year-on-year growth in its food and nutrition category, with much of the momentum coming from Gen Z shoppers and buyers in Tier 2 and smaller cities. The e-commerce major said Flipkart Minutes contributed 25% of overall category demand, underlining the growing pull of quick commerce for everyday food needs. Tier … Read more
Some ads ask for your attention. CRED’s latest one just takes it, whether you’re comfortable or not. The setup starts innocently: a café, a woman ordering her usual matcha, a UPI PIN that won’t go through. The barista suggests she pay with her face instead. So she does – literally lifting it off her neck … Read more
Zee Entertainment Enterprises Ltd. (‘Z’) has recorded strong advertiser momentum for the FIFA World Cup 2026, with over 95% of its premium advertising inventory committed across Zee5 and its linear sports portfolio, as the tournament heads into the quarter-final stage. More than 22 leading brands across categories including automotive, technology, beverages, FMCG, healthcare, sportswear, fashion, … Read more
Sony Pictures Networks India (SPNI) has partnered with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC), integrating the AI assistant into the show’s ecosystem across Sony Entertainment Television and Sony LIV as an interactive knowledge companion for viewers. The collaboration extends beyond a typical brand tie-up. Gemini will be woven directly into … Read more
Digital lending platform lendingplate has launched a new campaign titled ‘Time Hi Time Hai’, featuring actor Vijayant Kohli, aimed at reframing how short-term credit is spoken about among India’s salaried professionals. Rather than leading with product features, the campaign uses a slice-of-life, humour-driven narrative to depict a familiar financial moment – a man who miscalculates … Read more
Cult.fit, India’s largest organised fitness and wellness platform, has filed its draft red herring prospectus (DRHP) with SEBI, taking a decisive step toward a public listing valued between Rs 3,500 crore and Rs 4,000 crore – one of the most closely watched consumer IPOs of the year. The offering combines a Rs 950 crore fresh … Read more
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