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Day: July 14, 2026

Mathrubhumi Books unveils curated Ramayana collection for Karkitakam month

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Ahead of the Malayalam month of Karkitakam, beginning July 17, Mathrubhumi Books has launched a specially curated collection of Ramayana publications, offering readers a diverse selection of devotional, literary, scholarly and children’s editions of the epic. Known as Ramayana Month in Kerala, Karkitakam is traditionally observed with the reading and recitation of the Adhyathma Ramayanam, a practice that symbolises spiritual reflection and renewal during … Read more

Times Network partners with OneXtel for digital IPs

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Times Network has announced the appointment of OneXtel Communication Media Pvt. Ltd., a division of OneXtel, as its strategic alliance partner for its digital intellectual properties (IPs) across India. Under the partnership, OneXtel Communication Media will collaborate with Times Network’s Digital and IP Division (BCA) to strengthen strategic alliances, expand industry engagement, drive partnership integrations, and accelerate the … Read more

Luminous unveils EDGE campaign featuring Sachin Tendulkar

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Luminous Power Technologies has unveiled a new digital campaign featuring brand ambassador Sachin Tendulkar to showcase the versatility of its EDGE Portable Power Series. The campaign highlights how portable power solutions can seamlessly support outdoor lifestyles, including camping, travel, content creation and remote work. Set against the backdrop of a camping trip, the campaign film follows Tendulkar enjoying … Read more

Sebamed debunks ‘Hair Fall ≠ Hair Loss’ myth with new science-led digital campaign

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Sebamed has rolled out a new digital campaign for its Sebamed Anti-Hairloss Shampoo, aiming to challenge one of the most common misconceptions in the haircare category-that hair fall and hair loss are the same condition. Built around the message ‘Hair Fall ≠ Hair Loss’, the campaign uses bold storytelling and science-backed insights to encourage consumers to identify the … Read more

JioHotstar teams up with VDO.AI to bring real-time contextual advertising to CTV and OTT

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JioHotstar has strengthened its partnership with ad-tech platform VDO.AI to introduce real-time contextual advertising across its Connected TV (CTV) and OTT ecosystem. The collaboration aims to help brands deliver more relevant and personalised ad experiences by dynamically adapting creatives based on live external signals. At the core of the integration is VDO.AI’s Dynamic Creative Optimisation (DCO) … Read more

Bajaj Consumer Care boosts Q1 advertising spend by 28.5% to strengthen brand growth

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Bajaj Consumer Care significantly increased its advertising and sales promotion investments during the first quarter of FY27, underscoring its focus on strengthening brand visibility and accelerating growth across key product categories. According to the company’s Q1 FY27 financial results, advertising and promotional expenditure rose 28.5% year-on-year to ₹49.22 crore, up from ₹38.30 crore in the corresponding quarter last year. The … Read more

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