United Spirits Ups Ad Spend by 16%, Doubles Down on Long-Term Brand Building
United Spirits Ltd has stepped up its marketing investments, raising consolidated advertising and sales promotion spend by around 16% to Rs 1,295 crore in FY26, up from Rs 1,121 crore the previous year. The company, known for brands like McDowell’s No.1, Royal Challenge, Signature, and Johnnie Walker, said the higher spends reflect a focused push … Read more