Hrithik Roshan Fronts Nissan’s Big SUV Bet With the Tekton’s Global Debut
Nissan India has named Bollywood actor Hrithik Roshan as its new brand ambassador, timing the announcement with the world premiere of the Nissan Tekton, its premium mid-size SUV. The partnership anchors Nissan’s “Unmistakable” campaign, which leans on the brand’s 75-year SUV legacy to build an emotional, multi-generational story around the launch. The ad film opens … Read more