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Hrithik Roshan Fronts Nissan’s Big SUV Bet With the Tekton’s Global Debut

Nissan India has named Bollywood actor Hrithik Roshan as its new brand ambassador, timing the announcement with the world premiere of the Nissan Tekton, its premium mid-size SUV. The partnership anchors Nissan’s “Unmistakable” campaign, which leans on the brand’s 75-year SUV legacy to build an emotional, multi-generational story around the launch. The ad film opens … Read more

United Spirits Ups Ad Spend by 16%, Doubles Down on Long-Term Brand Building

United Spirits Ltd has stepped up its marketing investments, raising consolidated advertising and sales promotion spend by around 16% to Rs 1,295 crore in FY26, up from Rs 1,121 crore the previous year. The company, known for brands like McDowell’s No.1, Royal Challenge, Signature, and Johnnie Walker, said the higher spends reflect a focused push … Read more