iD Fresh Food has rolled out a refreshed packaging identity across its product portfolio, designed in collaboration with design consultancy Elephant. The redesign holds onto the brand’s familiar visual cues while pushing for sharper shelf visibility and a more contemporary look. The new packaging leans harder into ingredient and product imagery, built as a design … Read more
At-home beauty and wellness platform Yes Madam has entered the instant-services race, launching on-demand salon and spa bookings that promise a professional at your doorstep in under 30 minutes. Spa services are live across all cities the platform operates in, while instant salon services – covering waxing, facials, massages, and grooming – have rolled out … Read more
INNOCEAN India has rolled out INNOCEAN AI Studio, a new AI-powered marketing platform built to help brands and dealer networks create, manage, and optimise regional campaigns. The platform brings together AI tools, data intelligence, and localisation capabilities across content creation, media planning, dealer communications, and campaign optimisation. It will first roll out to the agency’s … Read more
Silas Lewis-Meilus has taken on the role of Global Head of Media at Haleon and relocated to the company’s global headquarters in London. Previously based in Singapore, he will now lead Haleon’s media transformation efforts, focusing on evolving the company’s approach to marketing and media on a global scale.
Nikhil Mehrotra has joined Zscaler as Senior Director – Marketing. With over 18 years of experience in marketing, he brings deep expertise in brand building, demand generation, and growth strategy. In his new role, he will help drive Zscaler’s marketing initiatives and strengthen its market presence.
Over the past year, India’s largest FMCG players have moved AI from isolated pilots into the core of their marketing operations, using it to power decisions rather than just create content. Several have built proprietary AI platforms rather than relying solely on third-party tools, signalling a long-term shift in capability rather than a passing trend. … Read more
MINI India has rolled out a new campaign film for the MINI Countryman starring Kareena Kapoor Khan, built around the model’s bigger footprint, added space and upgraded features – while staying true to the brand’s signature quirk. Video Link: https://www.instagram.com/reel/DaxY3Wbx9pA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Sociowash Network, directed by Vikalp Chhabra and produced by Ankit Ahuja of Red … Read more
Google Images is getting its biggest overhaul in 25 years, and the update pushes the platform well past its keyword-search roots into full-blown visual discovery territory. At the centre of the redesign is a new “For You” feed that recommends images based on a user’s interests and browsing behaviour, complete with infinite scroll that refreshes … Read more
Prime Video has appointed Baishali Chatterjee as Head of Communications for India. With over 18 years of experience across journalism, publishing, public relations, and corporate communications, she joins the streaming platform after working as an independent communications consultant for brands including Netflix, Vogue, Reliance, Flipkart, and Unilever. In her new role, Chatterjee will lead communications … Read more
Verve Media, an integrated digital marketing agency, has been appointed to lead the digital and creative mandate for Maple India, a premium retail brand focused on bringing global technology and lifestyle products to Indian consumers. Under the mandate, Verve Media will handle social media marketing, AI search engine optimisation (AI-SEO) and GEO, performance marketing across … Read more
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