VV - Logo - White - Text 1
Facebook Instagram Linkedin
×

Day: July 22, 2026

iCubesWire launches AI-powered creator marketing intelligence platform iQ

by

Influencer marketing platform iCubesWire has introduced iQ, a conversational AI platform designed to help brands simplify creator marketing through data-driven insights and intelligent recommendations. Built on the company’s existing technology ecosystem, iQ enables marketers to discover creators, develop campaign strategies, analyse performance, benchmark competitors and uncover market insights using simple natural language prompts. The platform combines creator discovery, … Read more

Capri Loans appoints Nayanthara as brand ambassador

by

Capri Global Capital (CGCL), which operates under the Capri Loans brand, has appointed actor and entrepreneur Nayanthara as its new brand ambassador as part of its strategy to expand its footprint across South India. The association aims to enhance the company’s brand visibility and deepen customer engagement in one of India’s fastest-growing financial markets. Nayanthara joins actor Pankaj Tripathi, who … Read more

Kraft Heinz and Disney expand collaboration across platforms

by

The Kraft Heinz Company and The Walt Disney Company have entered into a multi-year strategic partnership that will bring together food, entertainment and immersive consumer experiences across Disney’s parks, resorts, cruise line and media platforms. As part of the collaboration, 10 Kraft Heinz brands, including HEINZ, Philadelphia and Kraft Mac & Cheese, will be integrated across Disney’s North American ecosystem. Guests visiting Walt Disney … Read more

Reliance Retail launches AJIO Beauty, expands premium beauty portfolio

by

Reliance Retail has expanded its presence in the beauty and personal care segment with the launch of AJIO Beauty, strengthening its fashion and lifestyle ecosystem by bringing beauty and fashion under one platform. The new destination offers a wide range of products across skincare, makeup, haircare, fragrances, bath and body, personal care and beauty accessories. Customers … Read more

Prime Video spoofs India’s Got Latent to promote Adarsh Baal Vidyalaya

by

Prime Video has tapped into one of the internet’s biggest pop-culture trends with a humorous parody of India’s Got Latent to promote its upcoming original series, Adarsh Baal Vidyalaya. Titled Kids Got Talent (Maybe), the promotional film recreates the show’s signature format while giving it a child-friendly twist. The spoof features Ashneer Grover, Chandan Prabhakar, Naveen Kasturia and Archana Puran Singh as judges, with children … Read more

Bagrry’s reimagines breakfast with high-protein muesli

by

Breakfast brand Bagrry’s has expanded its portfolio with the launch of On-The-Go High Protein Muesli, a new ready-to-eat offering designed for consumers seeking convenience, nutrition and speed in their daily routines. The launch comes at a time when quick commerce is reshaping food consumption habits, with urban consumers increasingly opting for portable, high-protein meal options that fit into … Read more

Masters’ Union joins HYROX Delhi & Mumbai as title sponsor

by

Masters’ Union has announced its partnership with HYROX as the title sponsor for the Delhi and Mumbai editions of the global fitness race, strengthening its engagement with India’s growing fitness and wellness community. The HYROX Delhi event will be held from July 24 to 26 at Yashobhoomi, New Delhi, while the Mumbai edition is scheduled from September 17 to 20 at NESCO, Mumbai. Known for combining endurance … Read more

The Pant Project appoints Confiance Communications as strategic PR partner

by

Direct-to-consumer menswear brand The Pant Project has appointed Confiance Communications as its strategic public relations partner to strengthen its corporate communications as the company enters its next phase of growth. Under the mandate, Confiance Communications will lead the brand’s corporate communications strategy, focusing on shaping its long-term brand narrative, founder positioning and business communications. The partnership aims to enhance … Read more

Nestlé India boosts ad spend by 40% as Q1 profit rises 48%

by

Nestlé India reported a strong performance for the first quarter of FY27, posting a 48% year-on-year increase in consolidated net profit to ₹975 crore, driven by healthy volume growth, rising rural demand, robust exports and continued momentum in quick commerce. The FMCG major also significantly increased its brand investments, with advertising and promotional spends rising by more than 40% during … Read more

JioStar to roll out six Bigg Boss editions from September, unveils ‘India’s Bigg Reality’

by

JioStar has announced the simultaneous launch of six editions of Bigg Boss across Hindi, Tamil, Telugu, Kannada, Malayalam and Bangla from September 2026, marking the franchise’s biggest multi-language rollout to date. The reality show will air across the JioStar television network and stream on JioHotstar during the festive season. The upcoming editions will feature returning hosts Salman Khan, Vijay Sethupathi, … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault