TVS Motor Company delivered a strong start to FY27, reporting a 51% year-on-year rise in consolidated profit after tax for the first quarter, supported by robust domestic demand, export growth and accelerating electric vehicle (EV) sales. The company also crossed the milestone of one million EV customers, reinforcing its growing presence in India’s electric mobility … Read more
Bandhan Bank has appointed Dentsu Creative Isobar as its creative agency following a competitive multi-agency pitch. The partnership will see the agency lead the bank’s brand strategy, creative development, integrated campaigns and storytelling as it looks to strengthen its brand presence across India. As part of the mandate, Dentsu Creative Isobar will also develop Bandhan Bank’s brand … Read more
Thums Up has relaunched its ThunderWheels campaign with cricketer Jasprit Bumrah as the face of its latest edition, celebrating India’s growing biking culture while offering consumers a chance to win exclusive riding rewards. The campaign is anchored by a new brand film featuring Bumrah and highlights the adventurous spirit that has long been associated with the Thums Up brand. … Read more
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