Dentsu India has promoted Akshay Dhody to Senior Director – Media Planning, following more than a year as Business Director. Dhody joined the agency in 2025 and brings extensive media expertise, with nearly eight years at dentsu X and prior experience at Mediabrands.
BBDO India, part of Omnicom Advertising India, has secured the integrated creative mandate for LT Foods’ flagship brand, DAAWAT, in India. The mandate will be led out of BBDO India’s Gurugram office. The partnership brings brand strategy, mainline advertising, digital, social, and integrated communications under a single creative partner, with BBDO working closely with LT … Read more
Omnicom Group reported second-quarter 2026 revenue of $6.56 billion, up sharply from a year earlier following its integration of Interpublic Group (IPG), with core operations delivering 6.1% organic revenue growth and stronger profitability. Revenue from core operations – excluding disposed or held-for-sale businesses – rose 7.2% year-on-year to $6 billion, aided by organic growth and … Read more
Heer by GIVA has launched its Raksha Bandhan campaign, “#YaadonKaPitaraWithHeer,” featuring Anushka Sharma in her first festive collaboration with the brand. The campaign celebrates the small, everyday memories that shape sibling bonds. The campaign film leans into a familiar dynamic – a brother who forgets important dates and scrambles at the last minute, only to … Read more
Kumar Kanagasabapathy has joined Netflix as Director, Brand Partnerships for APAC, based in Singapore. He joins the streaming giant after serving as APAC Chief Strategy Officer at IPG Mediabrands and will lead brand partnerships across the Asia-Pacific region. With previous leadership roles at Mediacom, Horizon Media, and Maxus, he brings extensive experience in media strategy … Read more
Wagh Bakri Tea Group has rolled out an AI-powered digital campaign for its SIPZ Instant Chai range, built on a simple truth: consumers away from home still crave the taste of “Ghar Jaisi Chai.” The campaign introduces a new mascot, WB SIPZ Man, anchored by the theme “Urgency Can Wait, But Chai Craving Can’t,” and … Read more
For years, WhatsApp Web has lived in the shadow of the desktop app – good for chatting, useless for calls. That gap just closed. WhatsApp has rolled out native voice and video calling directly inside web browsers, and with it, the last real reason to download the desktop app quietly disappears. The update was announced … Read more
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