Fevicol MR, part of Pidilite Industries Ltd.’s art and craft portfolio, has rolled out four special edition packs inspired by Marvel’s Spider-Man. Featuring vibrant Spidey artwork and QR-enabled crafting tutorials, the range invites young fans to unleash their creativity as excitement builds for Spider-Man: Brand New Day.
Kashyap Gala, Senior Vice President, Consumer Products, Pidilite Industries Ltd., said, “At Fevicol MR, we’re always looking for fresh ways to connect with our young consumers. Pop culture shapes how new generations see the world, and we wanted to tap into that energy to create moments they’ll remember. Spider-Man felt like the natural fit. This collaboration lets us build a deeper emotional bond with young fans, while staying true to the product performance Fevicol MR is known for.”
For generations, Spider-Man has been many kids’ first brush with the superhero universe – sparking courage, curiosity, and imagination along the way. With this collaboration, Fevicol MR channels that same spirit, positioning itself as a companion for young creators on their own creative journeys.
Each pack comes with a QR code unlocking fun, easy-to-follow craft tutorials – turning routine school projects and craft time into hands-on adventures, while bringing the Spider-Man universe a little closer to fans. The special edition range is now live across retail stores, modern trade outlets, and q-commerce platforms nationwide.
With these Spider-Man-themed packs, Fevicol MR adds a playful new layer to everyday crafting – nudging kids to imagine more, create freely, and find the artist already inside them.
