Michelle Gupta has been appointed as Head of Marketing at Hershey Canada, bringing nearly a decade of experience from Procter & Gamble. In her previous role as Brand Director – B2B & B2C Oral Care, she led brands such as Crest and Oral-B. Gupta shared her excitement about joining Hershey, calling it a place where … Read more
Toyota Kirloskar Motor has launched the 2026 variant of the Hilux, backed by a new ad film. This marks the ninth global iteration of Toyota’s Innovative International Multi-purpose Vehicle (IMV) and only the second to be introduced in India. The launch film, titled ‘That’s Wild,’ is built around the idea of “adventure meeting innovation.” It … Read more
Sony Entertainment Television has released two new promos for Kaun Banega Crorepati Season 18, with host Amitabh Bachchan carrying this season’s central theme, ‘Sochna Padega,’ beyond the game show format and into relatable, everyday moments. Through witty, slice-of-life scenarios, the promos establish the phrase as a mindset, setting up a season where getting to the … Read more
Zee Entertainment Enterprises (‘Z’) has secured shareholder approval at an Extraordinary General Meeting (EGM) to issue fully convertible warrants to a promoter group entity on a preferential basis. Shareholders also approved the ‘Truly Yours’ Employee Stock Option Plan (ESOP) for employees across Zee and its subsidiaries. Under the approved resolution, Zee will issue 24,94,85,563 warrants … Read more
Ahead of Raksha Bandhan, jewellery brand Giva has rolled out a new campaign featuring actor Kriti Sanon, introducing its dedicated pet collection for the festival. The film opens with Sanon tying a rakhi on her brother’s wrist in a familiar festive setting. As the ritual unfolds, her pet grows visibly restless, barking impatiently as if … Read more
Flipkart Minutes has launched ‘Shaq Hatao Lava Uthao’ (Remove doubt, choose Lava), a campaign featuring stand-up comedian, writer and actor Aaditya Kulshreshth (Kullu) that spotlights the availability and authentic quality of the new Lava Virat smartphone. The campaign centres on an ad film set in a typical Indian household, where Kullu’s character awaits his new … Read more
Kshipra Jatana has been appointed as Network18’s representative to the News Broadcasters & Digital Association (NBDA), succeeding Rahul Joshi. As the group’s Legal, Policy and Regulatory Affairs Chief, Jatana will represent Network18 on industry matters while continuing to lead legal and regulatory strategy across the broader Reliance media ecosystem, including JioStar.
Tarishi Mishra has joined Curefoods as Head of Brand Marketing, bringing with her extensive experience in brand building and marketing. Previously, she served as Deputy General Manager – Marketing at Landmark Group and has also held marketing roles at Marico, as she begins a new chapter focused on strengthening Curefoods’ portfolio of food brands.
Prime Video has brought Gujarati streaming platform JOJO onto its add-on subscriptions marketplace in India, deepening its regional content push. Prime members can subscribe to JOJO at an introductory price of Rs 299 for the first year, renewing thereafter at Rs 499 annually. JOJO’s library includes Gujarati films such as Misri, Maharani, Jalso, Fakt Purusho … Read more
FMCG major ITC Ltd posted a 24% year-on-year rise in consolidated revenue from operations to Rs 29,523.30 crore for Q1 FY27, up from Rs 23,821.48 crore a year ago. However, net profit fell 17.5% to Rs 4,508.79 crore, against Rs 5,469.74 crore in Q1 FY26. Total income for the quarter stood at Rs 30,179.01 crore. … Read more
All Rights Reserved @2025ViralVault
