Gap has launched its Fall 2026 campaign, ‘Denim on Your Own’, starring musician Malcolm Todd and actor Inde Navarrette. The film centres on Todd’s reinterpretation of Robyn’s ‘Dancing on My Own’, following Todd and Navarrette across a series of settings as they express their individual styles through GapDenim. It’s directed by Tanu Muiño, with creative … Read more
Ashwini Ramakrishnan has been appointed Brand Lead at Levi Strauss & Co., where she will lead the brand function in India. She joins from Cleartrip, where she served as Head of Brand, following marketing and brand leadership roles at Flipkart, Titan Company, The Hindu and DDB Mudra Max
Four years after its launch, skincare brand Foxtale has appointed Shah Rukh Khan as brand ambassador across its serum, moisturiser, sunscreen and face mask categories, alongside a new brand philosophy – ‘Let Your Glow Through’. The philosophy builds on Foxtale’s existing approach to skincare, which centres on addressing the root cause of skin concerns rather … Read more
IRCTC has awarded train branding rights for the Lucknow-Delhi-Lucknow Tejas Express to Sprite for six months, marking the first time a train in India has been named after a brand. Under the arrangement, the IRCTC Tejas Express, operating as Train 82501/82502, will be announced as the ‘Sprite’ Tejas Express at originating and en route stations … Read more
Team Pumpkin, a full-service integrated marketing agency, has been appointed to lead the social media mandate for Lavie Sport. Lavie Sport has built its identity around sleek, utility-first design, catering to consumers who are constantly on the move and expect their gear to keep up. As the brand looks to scale its digital footprint, the … Read more
Orient Electric has launched its Independence Day campaign, ‘Chalta Hai, Ab Nahi Chalega’, turning the everyday habit of accepting small compromises into the film’s central conflict. Video Link: https://www.instagram.com/reel/Db5t6gDJJ1M/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign follows a young boy who observes his father, mother and grandfather brushing off minor lapses with a casual “chalta hai.” Over time, he starts … Read more
Ashita Saxena has been appointed Group Head – Strategic Partnerships (Mercedes-Benz) at Omnicom Media. She brings experience across marketing, communications, growth and business development, having previously worked with Ideosphere, Moglix and Nivesh.com.
Indian households chose Parle products 8.5 billion times in 2025, according to the Brand Footprint India 2026 report by Worldpanel by Numerator, cementing the biscuit maker’s position as India’s Most Chosen In-Home FMCG Brand for the 14th consecutive year. That figure works out to roughly 23 million choices a day – more than 250 every … Read more
Safed Detergent has rolled out an Independence Day campaign centred on a police inspector who chooses empathy over authority while on duty at a student protest. Link: https://www.instagram.com/reel/Db5p6ngHOPc/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film opens with a woman waking up early, packing her tiffin and rushing to work. When her daughter asks why she can’t take the day off, … Read more
Travel platform ixigo has launched an Independence Day campaign urging Gen Z travellers to look beyond the usual tourist trail and explore lesser-known corners of India. Titled ‘Iss Desh Mein Dekha Kya Hai?’, the campaign uses a rap video to spotlight the country’s diverse landscapes, heritage sites and travel experiences. Conceptualised and produced in-house, the … Read more