Ashita Saxena has been appointed Group Head – Strategic Partnerships (Mercedes-Benz) at Omnicom Media. She brings experience across marketing, communications, growth and business development, having previously worked with Ideosphere, Moglix and Nivesh.com.
Indian households chose Parle products 8.5 billion times in 2025, according to the Brand Footprint India 2026 report by Worldpanel by Numerator, cementing the biscuit maker’s position as India’s Most Chosen In-Home FMCG Brand for the 14th consecutive year. That figure works out to roughly 23 million choices a day – more than 250 every … Read more
Safed Detergent has rolled out an Independence Day campaign centred on a police inspector who chooses empathy over authority while on duty at a student protest. Link: https://www.instagram.com/reel/Db5p6ngHOPc/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film opens with a woman waking up early, packing her tiffin and rushing to work. When her daughter asks why she can’t take the day off, … Read more
Travel platform ixigo has launched an Independence Day campaign urging Gen Z travellers to look beyond the usual tourist trail and explore lesser-known corners of India. Titled ‘Iss Desh Mein Dekha Kya Hai?’, the campaign uses a rap video to spotlight the country’s diverse landscapes, heritage sites and travel experiences. Conceptualised and produced in-house, the … Read more
Sony LIV has rolled out a new campaign, ‘Har Screen Par Cricket, Sony Ke Saath’, featuring actor Sunil Grover in a comic take on the age-old office battle between work and cricket. In the film, Grover plays a corporate boss who calls an urgent meeting to warn employees about what he considers the biggest threat … Read more
Fabletics, the Los Angeles-founded activewear label, is making its long-awaited entry into India through a strategic partnership with Reliance Brands (RBL). The launch will kick off with a dedicated India website and the brand’s first mono-brand store at DLF Promenade, Vasant Kunj, New Delhi. A second store in Mumbai is set to follow soon after. … Read more
Maggi has rolled out a new print campaign that keeps the focus squarely on its most iconic product – the noodles – but with a playful, sensory twist. The ads lean on highly stylised close-up shots of freshly prepared Maggi, with the noodles taking centre stage against a warm, appetising backdrop. Rather than introducing a … Read more
This Raksha Bandhan, jewellery brand Palmonas is giving the traditional rakhi a contemporary makeover, designed to be worn and cherished well beyond the festival itself. The collection turns a familiar festive symbol into a lasting keepsake, offering two distinct takes on the age-old ritual. The Demi-fine® Rakhi range is crafted from stainless steel with an … Read more
Nikhil Kant joins Meta in a consumer marketing role, bringing nearly two decades of experience across brand marketing, social media, content, PR and media strategy. He has held leadership roles at Flix, Uber, Even, BAT and Interactive Avenues.
Himalaya has named Vikas Gupta as CEO of its India business, effective September 23, 2026, as he exits VLCC where he currently serves as CEO and MD. With 27+ years across FMCG, digital commerce and consumer strategy, Gupta’s run includes nearly two decades at Unilever across global markets, a stint as Flipkart’s Chief Customer and … Read more
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