Sony LIV has rolled out a new campaign, ‘Har Screen Par Cricket, Sony Ke Saath’, featuring actor Sunil Grover in a comic take on the age-old office battle between work and cricket. In the film, Grover plays a corporate boss who calls an urgent meeting to warn employees about what he considers the biggest threat … Read more
Fabletics, the Los Angeles-founded activewear label, is making its long-awaited entry into India through a strategic partnership with Reliance Brands (RBL). The launch will kick off with a dedicated India website and the brand’s first mono-brand store at DLF Promenade, Vasant Kunj, New Delhi. A second store in Mumbai is set to follow soon after. … Read more
Maggi has rolled out a new print campaign that keeps the focus squarely on its most iconic product – the noodles – but with a playful, sensory twist. The ads lean on highly stylised close-up shots of freshly prepared Maggi, with the noodles taking centre stage against a warm, appetising backdrop. Rather than introducing a … Read more
This Raksha Bandhan, jewellery brand Palmonas is giving the traditional rakhi a contemporary makeover, designed to be worn and cherished well beyond the festival itself. The collection turns a familiar festive symbol into a lasting keepsake, offering two distinct takes on the age-old ritual. The Demi-fine® Rakhi range is crafted from stainless steel with an … Read more
Nikhil Kant joins Meta in a consumer marketing role, bringing nearly two decades of experience across brand marketing, social media, content, PR and media strategy. He has held leadership roles at Flix, Uber, Even, BAT and Interactive Avenues.
Himalaya has named Vikas Gupta as CEO of its India business, effective September 23, 2026, as he exits VLCC where he currently serves as CEO and MD. With 27+ years across FMCG, digital commerce and consumer strategy, Gupta’s run includes nearly two decades at Unilever across global markets, a stint as Flipkart’s Chief Customer and … Read more
Google has unveiled Pixel Tag, its first item-tracking device and a direct challenger to Apple’s AirTag. The product was launched at the company’s Made by Google 2026 event, alongside the new Pixel 11 smartphone lineup. Priced at $29, Pixel Tag runs on Google’s Find Hub network, the same system Android devices use to locate lost … Read more
AdLift, a global digital marketing agency, has been appointed by real estate developer Casagrand to deploy its proprietary AI Search Visibility platform, Tesseract, aimed at strengthening the brand’s presence across AI-powered search and discovery platforms. With consumer search behaviour rapidly shifting toward AI-driven experiences, Casagrand will use Tesseract to track and improve how its brand … Read more
Keurig Dr Pepper has unveiled a major brand and recipe evolution for 7UP in the United States, marking the beverage’s first significant formula change in over 15 years. The update shifts the classic drink from its long-standing lemon-lime profile to a lime-forward taste, officially flipping the flavour dynamic from “lemon-lime” to “lime-lemon.” The reformulation dials … Read more
Nataraj, the stationery brand from Hindustan Pencils, has launched a new campaign for its Gelix Waterproof Gel Pen, built around a relatable parenting moment – a child’s ruined homework. The film follows two young detectives investigating smudged homework, eventually tracing the cause to a glass of water spilled over the page. The story leads to … Read more