AdLift, a global digital marketing agency, has been appointed by real estate developer Casagrand to deploy its proprietary AI Search Visibility platform, Tesseract, aimed at strengthening the brand’s presence across AI-powered search and discovery platforms.
With consumer search behaviour rapidly shifting toward AI-driven experiences, Casagrand will use Tesseract to track and improve how its brand appears across large language model (LLM) platforms such as ChatGPT, Gemini, Google AI Overviews and Perplexity. The mandate will help the company monitor brand visibility, spot opportunities to boost discoverability, and build a stronger footing in the emerging AI search ecosystem.
Under the engagement, AdLift will use Tesseract to analyse Casagrand’s visibility across these platforms and deliver actionable insights, reflecting the broader shift businesses are making to adapt their digital strategies for an AI-first search environment.
Prashant Puri, Co-founder & CEO, AdLift, said the brands that will lead tomorrow are those preparing for tomorrow’s consumer behaviour today, and that Tesseract will help Casagrand build a stronger presence in the evolving AI search landscape.
Diptakirti Chaudhuri, CMO, Casagrand, said the partnership reflects the brand’s focus on staying close to customers as AI increasingly shapes the discovery journey, adding that AdLift’s expertise would help Casagrand navigate this shift while strengthening its digital presence.
