Star Health Insurance, with creative agency Talented and outdoor partner Coral Media, has launched an out-of-home campaign that reimagines one of advertising’s most overlooked spaces – the back of a billboard – as a metaphor for its brand promise. Departing from the fear-led messaging common in health insurance, the campaign centres on reassurance, built around … Read more
ROFF, Pidilite Industries’ tile and stone fixing solutions brand, has launched a quirky television campaign highlighting why the right installation system matters as much as the tile itself. Conceptualised by Ogilvy and created by Corcoise Films, the ad is set in a prison, where an inmate grows increasingly frustrated as the poor-quality tiles in his … Read more
Ashish Mishra has been appointed Chief Marketing Officer at Zee Entertainment, where he will lead the company’s marketing and brand strategy across its businesses. He joins Zee from ACKO, where he served as CMO, and brings over two decades of experience across marketing, brand strategy and business growth.
Pradipta Roy has taken on an expanded role as Head – Marketing Operations at Voltas Beko, moving from his previous position as Head – Brand Management & Digital Marketing. In his new role, he will oversee brand strategy, retail, BTL marketing and digital performance.
Nidhima M. has joined PepsiCo, marking a new chapter in her career. She brings experience from Amazon, Unilever and HSBC and looks forward to creating meaningful impact with her new team.
Tata Play has partnered with Spotify to give subscribers a four-month complimentary trial of Spotify Premium Standard, extending its entertainment bundle beyond television and OTT into audio streaming. The offer rolls out to Tata Play Binge subscribers starting August 17, with a subsequent extension to the Tata Play Mobile App. It is available exclusively to … Read more
Vzy Smart TV, part of the Dish TV Group, has crossed Rs 200 crore in cumulative sales within its first year, the company said, marking a key milestone in the group’s push into connected entertainment. Launched as part of Dish TV Group’s shift beyond traditional DTH, Vzy TVs combine live television, OTT streaming and ad-supported … Read more
Sustainable home-care brand BECO has launched #WarOnWhatsHidden, a campaign aimed at pushing consumers to scrutinise the ingredients in everyday cleaning products like dishwashing liquids and detergents, rather than trusting front-of-pack claims alone. Built around two films, the campaign names specific chemicals found in leading competitor products through independent, NABL-accredited third-party lab testing on samples bought … Read more
Mia by Tanishq has launched a new Rakshabandhan campaign built around a cheeky, heartfelt idea – “Make Your Sister Cry” – encouraging brothers to return the spirit of Rakhi not with mischief, but with a gesture thoughtful enough to move their sisters to happy tears. The campaign taps into the familiar texture of sibling relationships … Read more
Hero Future Energies (HFE), the renewable energy arm of the Hero Group, has signed on two-time Olympic medallist and 2019 World Champion PV Sindhu as its brand ambassador, linking her sporting journey with the company’s push into India’s clean energy transition. Rahul Munjal, Founder and Chairman, Hero Future Energies, said India stands at a pivotal … Read more
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