Tata Play has partnered with Spotify to give subscribers a four-month complimentary trial of Spotify Premium Standard, extending its entertainment bundle beyond television and OTT into audio streaming.
The offer rolls out to Tata Play Binge subscribers starting August 17, with a subsequent extension to the Tata Play Mobile App. It is available exclusively to users new to Spotify Premium, redeemable via a promotional code on Tata Play’s platforms and usable across compatible devices once activated.
Spotify Premium Standard includes ad-free listening, audio quality up to 320kbps, offline downloads for tracks, albums and playlists, unlimited skips, and access to over 100 million songs and seven million podcast titles.
Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said the partnership combines Tata Play’s household reach with Spotify’s audio platform to deliver richer, more personalised entertainment value, while helping both brands expand reach and engagement.
Rami Jamal, Partnerships Head, Spotify, South Asia Middle East and Africa, said the collaboration brings ad-free, high-quality listening to millions of households already invested in entertainment, calling it a natural fit for audiences who value uninterrupted, personalised audio experiences.
The tie-up adds Spotify to Tata Play’s growing entertainment stack, which already spans television and OTT aggregation, reinforcing the company’s push to position itself as a broader household entertainment platform rather than a single-service DTH provider.
