Out-of-home advertising rarely gets this personal – but Underneat, the comfort-first innerwear brand co-founded by Kusha Kapila, just did, with a Bangalore billboard that’s got people talking. The concept is disarmingly simple: bold copy reading “This is what’s happening behind your back,” paired with a raw, unfiltered image of deep strap and band marks left … Read more
Divyam Chaturvedi has been appointed Country Head at Hybrid India. He joins from Syncmedia and Adtech, where he served as Vice President – Sales and Partnerships, and has previously held roles at Vserv and Republic World
Guntas Randhawa has exited Unilever after a 17-year journey with the company. Most recently serving as India Head of the Vitamins, Minerals and Supplements Division at HUL, she held leadership roles across brand management, customer development and global brand strategy.
Hersh Bhandari has joined NDTV as Brand Advisor & Head of NDTV CoLab, where he will lead brand partnerships, branded content, original IPs and cross-platform experiences. With nearly three decades of media and business experience, Bhandari returns to NDTV after leadership roles at Republic World, Times Television Network and India Today Television.
Nutrition advocate Revant Himatsingka, popularly known as Food Pharmer, has partnered with OpenAI to launch the “Build Karega India Challenge,” inviting participants to build health and wellness app prototypes using ChatGPT Work or Codex. The challenge calls for simple, responsible app ideas that can help people make better health or wellness decisions. In a video … Read more
Capri Sports, through its women’s sport platform The Sports Women (TSW), has launched Wear Your Scars, a campaign created in partnership with Hockey India and timed to the 16th Women’s FIH Hockey World Cup. Link: https://www.instagram.com/p/DcFt1ZIEWRh/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== The campaign reframes the physical toll of hockey – turf burns, stitches and scars – as symbols of resilience … Read more
adidas Originals is marking its upcoming Connaught Place debut with a series of experiential activations celebrating some of the neighbourhood’s most iconic establishments. Link: https://www.instagram.com/p/DcK3cYUFEac/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== Ahead of its new store opening in the area, the brand has partnered with five long-standing Connaught Place names – Nizam’s, Nirula’s, Gillu Florist, Mahatta & Co. and Radio & … Read more
Radico Khaitan has expanded its Magic Moments Flavours of India portfolio with the launch of Aam Panna, a vodka variant inspired by the classic Indian summer drink. It joins Thandaai, Alphonso Mango and Jamun SpicyMint under the brand’s “Soul of India” campaign, built around Indian flavours and culture. Magic Moments Aam Panna blends the tangy, … Read more