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Capri Sports’ ‘Wear Your Scars’ Turns Hockey Injuries Into Badges of Pride

Capri Sports, through its women’s sport platform The Sports Women (TSW), has launched Wear Your Scars, a campaign created in partnership with Hockey India and timed to the 16th Women’s FIH Hockey World Cup. Link: https://www.instagram.com/p/DcFt1ZIEWRh/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== The campaign reframes the physical toll of hockey – turf burns, stitches and scars – as symbols of resilience … Read more

adidas Originals Turns Connaught Place Landmarks Into Its Launch Stage

adidas Originals is marking its upcoming Connaught Place debut with a series of experiential activations celebrating some of the neighbourhood’s most iconic establishments. Link: https://www.instagram.com/p/DcK3cYUFEac/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== Ahead of its new store opening in the area, the brand has partnered with five long-standing Connaught Place names – Nizam’s, Nirula’s, Gillu Florist, Mahatta & Co. and Radio & … Read more

Radico Khaitan Brings Aam Panna to Magic Moments’ Flavours of India Lineup

Radico Khaitan has expanded its Magic Moments Flavours of India portfolio with the launch of Aam Panna, a vodka variant inspired by the classic Indian summer drink. It joins Thandaai, Alphonso Mango and Jamun SpicyMint under the brand’s “Soul of India” campaign, built around Indian flavours and culture. Magic Moments Aam Panna blends the tangy, … Read more