George Kovoor has been appointed Chief Executive Officer of Parle Biscuits, effective September 1, 2026. He joins from PepsiCo, where he spent over three decades across consumer businesses and markets. In his new role, Kovoor will lead Parle Biscuits into its next phase of growth.
The limited-edition collaboration translates the iconic film’s imagery and pop-culture cues into a range of graphic T-shirts. Twenty-five years after Dil Chahta Hai captured a generation’s take on friendship, travel and urban youth culture, the cult film is getting a new expression – this time through fashion. H&M India has launched a limited-edition collection inspired by the 2001 … Read more
‘Many Ways, One Original’ explores the experiences, influences and personal styles that shape individuality. Levi’s has brought back its ‘Behind Every Original’ campaign in India with a second chapter, ‘Many Ways, One Original’, featuring Global Brand Ambassador Alia Bhatt. Video Link: https://www.instagram.com/reel/DcuzrA7tBVV/ The new campaign builds on the brand’s long-standing association with self-expression, exploring how people are shaped by … Read more
Kinshuk Gupta moves on from Tata Consultancy Services (TCS) around 10 months after joining as Chief Communications Officer. With over two decades of experience across corporate communications and reputation management, Gupta previously held senior roles at Bharti Airtel, GSK Consumer Healthcare, Max Healthcare and Edelman India.
Samarjit Singh has joined Republic World as Chief Revenue Officer – Branded Content. In his new role, he will lead the branded content and revenue function, bringing his experience to the organisation’s commercial growth initiatives.
Rohan Chincholi has been elevated to Chief Client and AI Officer at Havas Media Network India. With over nine years at the agency, he previously served as Chief Digital Officer and has held several leadership roles across digital media and strategy. Chincholi brings extensive experience in digital transformation, media innovation and client leadership to his … Read more
The move brings GCPL’s international media operations under one agency group, building on EssenceMediacom’s India mandate since 2025. Godrej Consumer Products (GCPL) has appointed WPP Media as its global media agency partner for its business across seven international markets – Indonesia, Bangladesh, Sri Lanka, South Africa, Nigeria, Argentina and Chile. The appointment follows a three-month global pitch that … Read more
The six-part content series turns familiar male insecurities into humour while positioning XYXX Sculpt Vest as an everyday confidence essential. Men’s shapewear has largely remained an unexplored category, often associated with discomfort or stigma. Innerwear and lifestyle brand XYXX is looking to change that conversation with its latest comedy-led campaign, created in collaboration with content studio 145 East. … Read more
The agency will lead strategy, creative and media for SafeTree’s fertility insurance offering, with a focus on making the emerging category more accessible to Indian couples. SafeTree has appointed Hashtag Orange as its brand and media partner for its fertility insurance business in India. The agency’s mandate covers brand strategy, creative development, media planning and deployment, along with … Read more
The partnership will bring together digital media, performance, data and consumer intelligence to support Wozoyo’s international growth. Consumer technology brand Wozoyo has appointed iCubesWire as its global media partner, handing the agency responsibility for strategy and execution across international markets. The mandate spans digital media, performance marketing, consumer intelligence, data and technology, with the partnership aimed at helping … Read more