Vikrant Mudaliar has joined Cruise Money as Co-founder, marking his next chapter after eight years at Dream Sports. With nearly three decades of experience across marketing, business growth and brand building, he has previously worked with brands including Dream Sports, Yatra, Lenskart and Tata Sky. At Cruise Money, he will focus on driving product, brand … Read more
Sirona has appointed Nidhi Vohra as Chief Business Officer to lead its next phase of growth. With over 20 years of experience across beauty, personal care and FMCG, Vohra has held senior roles at Dabur, Colorbar, BigBasket, Vega Industries and Aditya Birla Fashion and Retail. At Sirona, she will oversee business strategy, brand building, category … Read more
The all-share transaction brings Unacademy’s education businesses into UpGrad’s portfolio, marking a significant reset from its 2021 peak valuation. Edtech major UpGrad has completed its acquisition of Unacademy in a deal valued at more than $200 million, or approximately Rs 1,955 crore. The transaction has been structured entirely as a share swap, with Unacademy’s existing investors receiving shares in UpGrad. … Read more
The partnership will help WLDD scale its creator ecosystem, technology capabilities, media properties and brand-building businesses. Content distribution and creator-led marketing company WLDD has secured a strategic investment from Adfactors PRand investor Vikas Khemani, who have acquired a stake in the Bengaluru-based company. Founded in 2018, WLDD plans to deploy the investment towards expanding its technology infrastructure, creator marketplace, … Read more
The campaign introduces PEDIGREE Healthy Belly while using an everyday pet-parent concern to spotlight the importance of canine gut health. Video: https://www.instagram.com/reel/Dcp4l54gWqO/?igsi=ZHNhMDRndnl1N2U4 PEDIGREE has introduced Healthy Belly, a complete and balanced food for adult dogs, with a new campaign featuring cricketer KL Rahul and his pet. Taking a playful route to an often-ignored subject, the campaign uses dogs’ … Read more
George Kovoor has been appointed Chief Executive Officer of Parle Biscuits, effective September 1, 2026. He joins from PepsiCo, where he spent over three decades across consumer businesses and markets. In his new role, Kovoor will lead Parle Biscuits into its next phase of growth.
The limited-edition collaboration translates the iconic film’s imagery and pop-culture cues into a range of graphic T-shirts. Twenty-five years after Dil Chahta Hai captured a generation’s take on friendship, travel and urban youth culture, the cult film is getting a new expression – this time through fashion. H&M India has launched a limited-edition collection inspired by the 2001 … Read more
‘Many Ways, One Original’ explores the experiences, influences and personal styles that shape individuality. Levi’s has brought back its ‘Behind Every Original’ campaign in India with a second chapter, ‘Many Ways, One Original’, featuring Global Brand Ambassador Alia Bhatt. Video Link: https://www.instagram.com/reel/DcuzrA7tBVV/ The new campaign builds on the brand’s long-standing association with self-expression, exploring how people are shaped by … Read more
Kinshuk Gupta moves on from Tata Consultancy Services (TCS) around 10 months after joining as Chief Communications Officer. With over two decades of experience across corporate communications and reputation management, Gupta previously held senior roles at Bharti Airtel, GSK Consumer Healthcare, Max Healthcare and Edelman India.
Samarjit Singh has joined Republic World as Chief Revenue Officer – Branded Content. In his new role, he will lead the branded content and revenue function, bringing his experience to the organisation’s commercial growth initiatives.