The partnership will help WLDD scale its creator ecosystem, technology capabilities, media properties and brand-building businesses.

Content distribution and creator-led marketing company WLDD has secured a strategic investment from Adfactors PRand investor Vikas Khemani, who have acquired a stake in the Bengaluru-based company.

Founded in 2018, WLDD plans to deploy the investment towards expanding its technology infrastructure, creator marketplace, content platforms and integrated brand solutions. The transaction follows the company’s previous funding round in 2023, led by Negen Capital.

WLDD currently employs more than 350 people across Bengaluru, Mumbai and Delhi and says it has delivered a 55% CAGR over the last three years.

Its portfolio spans multiple digital businesses, including Solo, an AI and technology-enabled creator platform; Meme’d, focused on short-form content formats; Crunchy Studios, its production business; and Imagined Studio, which works across product and brand design. The company has also strengthened its media footprint through the acquisition of ScoopWhoop.

For Adfactors PR, the investment marks an expansion into creator-led and digital influence capabilities. Nijay N. Nair, CEO, Adfactors PR, will join WLDD’s board as part of the partnership.

WLDD co-founder and CEO Arihant Jain said the company aims to become a key partner for brands navigating the evolving attention economy.

Adfactors PR co-founder and managing director Madan Bahal highlighted the growing intersection of reputation, creators, technology and digital culture.

Khemani said his investment reflects his confidence in WLDD’s founders and the growing shift towards creator-led distribution.

The company will now focus on scaling its creator network, tech-led campaign execution, media properties and design capabilities.