Tata Play Binge Shots has expanded its micro-drama offering with the addition of Klip, a platform founded by filmmaker Vicky Bahri and producer-actor Harman Baweja. Klip brings around 60 shows and over 3,000 episodes – totalling more than 6,000 minutes of content – largely in Hindi. The library spans romance, drama, thriller, mystery, comedy and … Read more
The Income Tax Department has conducted coordinated searches at multiple offices of Dentsu India amid a suspected tax evasion investigation, putting the advertising and media network under renewed regulatory scrutiny. The searches took place on September 1 across key locations, including Mumbai, Delhi, Bengaluru and other offices linked to Dentsu’s India operations. Reports suggest that … Read more
Reliance Consumer Products has forayed into India’s competitive ice cream category with the launch of Bombay Creamery, expanding its growing portfolio of consumer-facing brands. According to media reports, the new ice cream brand will offer products starting at Rs 10, with a portfolio spanning cones, cups, tubs, bars and sticks. The pricing strategy is aimed … Read more
MICA and the Indira Gandhi National Centre for the Arts (IGNCA) have entered into a three-year Memorandum of Understanding (MoU) to collaborate on cultural communication, heritage research and branding. Under the partnership, the institutions will introduce two certification programmes focused on cultural communication and branding. One programme will be delivered online, while the second will … Read more
Gulf Oil Lubricants India has introduced a new brand platform for its motorcycle oil brand Gulf Pride, placing ambition-not engine capacity-at the heart of its latest campaign featuring long-time ambassador MS Dhoni. Titled Kuch Behad Kar, the campaign is built around the thought “Sapna CC dekh kar nahi aata,” reflecting the aspirations of a new generation … Read more
JioHotstar has expanded its international footprint with launches in the UK, Canada and Singapore, marking a significant step in JioStar’s ambition to build a global entertainment platform. The service brings its “Infinite Possibilities” proposition to international audiences with more than 160,000 hours of programming across 12+ languages and multiple genres. Alongside its content library, JioHotstar … Read more
The telecom brand has refreshed its visual identity with a 3D sphere and is teasing a larger transformation through a Shah Rukh Khan-led campaign. Vi is changing its look – and it has brought in one of Bollywood’s biggest stars to make sure consumers notice. The telecom operator has unveiled a refreshed brand identity, replacing … Read more