Swiggy and Hero MotoCorp have partnered to give Swiggy Food Marketplace and Instamart delivery partners easier access to two-wheelers, along with financing options and road safety training. Under the tie-up, delivery partners can select a Hero MotoCorp model directly through the Swiggy app and get exclusive pricing at Hero dealerships, with financing offering up to … Read more
Ai+ Smartphone has partnered with Bigg Boss 20 across its Hindi, Tamil, Telugu, Kannada and Bengali editions, giving the brand a presence across all five versions of the show hosted by Salman Khan, Vijay Sethupathi, Nagarjuna Akkineni, Kiccha Sudeep and Sourav Ganguly respectively. As part of the association, Ai+ Smartphone will be woven into the … Read more
Darshit Shah has joined Wavemaker India as Associate Vice President, bringing over a decade of experience in media planning, strategy and integrated marketing. A former Wavemaker leader, Shah previously worked with Starcom India, MOMS Outdoor Media Solutions and Madison World, and has led several award-winning campaigns for Netflix.
GUESS Watches has appointed actor and entrepreneur Tamannaah Bhatia as its new brand ambassador in India, bringing her into the brand’s fashion-led marketing strategy for the watches category. The partnership was announced at a launch event in Mumbai, with Bhatia named the face of GUESS’s latest push in the watches business as it looks to … Read more
LAVA, the Indian smartphone brand, is expanding into the UK with the launch of the AGNI 4N, backed by a campaign from SW Network that brings together some of the UK’s biggest creator voices to introduce an Indian brand to a global audience. The campaign centres on a film set inside a fictional “SAM Survivors … Read more
Wispr Flow, the AI voice-to-text platform, has launched its first brand film in India, conceptualised and produced by Move Over, the cultural-first creative arm of Only Much Louder. Titled ‘Bologe Toh Tum Dikhoge,’ the film builds on a simple idea: people often edit themselves down while typing, but reveal more of who they are when … Read more
Pine Labs has appointed Jayaram Karthik as Chief Operations Officer (COO) to lead operations and merchant experiences across India and international markets. With over 25 years of experience across operations, risk, analytics and technology, Karthik has held leadership roles at American Express, Citibank, Amazon, Tata and Razorpay.
L’Oréal has appointed Marc Dicko as Chief Digital and Marketing Officer for SAPMENA, effective September 1, 2026. Based in Singapore, Dicko will lead the company’s digital, e-commerce and marketing strategy across 35+ markets, bringing 15 years of experience at L’Oréal across global, North Asia, Canada and SAPMENA roles
Dyson has launched CameraJet, a toothbrush that pairs a built-in camera with machine learning to spot gaps between teeth and fire targeted jets of mouthrinse while brushing. Founder and chief engineer James Dyson unveiled the device in Paris on September 1, with the launch currently limited to select markets; India availability will be announced closer … Read more
Tata Play Binge Shots has expanded its micro-drama offering with the addition of Klip, a platform founded by filmmaker Vicky Bahri and producer-actor Harman Baweja. Klip brings around 60 shows and over 3,000 episodes – totalling more than 6,000 minutes of content – largely in Hindi. The library spans romance, drama, thriller, mystery, comedy and … Read more