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Day: September 3, 2026

The Hype Studio Wins PR Mandate for Integra Robotics

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Integrated PR and communications agency The Hype Studio has been appointed to handle public relations and communications for robotics and automation company Integra Robotics. The mandate covers strategic communications, media relations, thought leadership and brand storytelling. The communications programme will centre on indigenous robotics, industrial automation, collaborative robots, smart manufacturing, AI and computer vision, along … Read more

Decathlon Teams Up With FirstCry to Get India’s Kids Moving Early

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Decathlon Sports India has announced a strategic partnership with FirstCry, India’s leading platform for children and expectant mothers, aimed at bringing high-quality sports gear to young families nationwide. The collaboration supports Decathlon’s broader goal of engaging new customer segments and driving active wellbeing through sport, while encouraging early-stage sports adoption among children. Through the partnership, … Read more

Bhuvan Bam Brings His BB Ki Vines Roots to New Adobe Campaign

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Digital creator and actor Bhuvan Bam has partnered with Adobe for a new campaign spotlighting the brand’s creative products, bringing his signature humour and storytelling to the collaboration. The campaign draws on Bam’s own journey as a creator-one that began with BB Ki Vines, where he single-handedly wrote, shot, edited and performed as multiple characters. … Read more

Telugu Leads a Blockbuster Year as Spotify’s India Royalties Jump 29%

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Indian artists had a landmark 2025 on Spotify, with royalties growing 29% year-on-year, according to the platform’s latest Loud & Clear report. The growth was broad-based across languages, with Telugu royalties surging over 120%, followed by Marathi (nearly 50%), Bengali (nearly 40%), Malayalam (over 30%), Hindi (nearly 30%) and Tamil (20%). The number of artists … Read more

Lauritz Knudsen’s “Partner Hai Na” Puts Electrical Solutions in the Spotlight

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Lauritz Knudsen Electrical and Automation has rolled out a new integrated campaign, “Partner Hai Na,” spotlighting how electrical solutions quietly power everyday life at home. The campaign builds on a simple insight: electrical infrastructure mostly works in the background, yet it shapes nearly every moment inside a modern household. Shot in a typical Indian home, … Read more