Ishmeet Saluja has been elevated to Senior Brand Manager, Oral-B India at Procter & Gamble. She has been with P&G for over five years and previously served as Senior Brand Manager, Media, having held multiple roles during her tenure.
Abhishek Mehta has joined Dabur India Limited as DGM – Digital Marketing. He brings experience across digital marketing, FMCG, QSR and D2C, having previously worked with brands including Jubilant FoodWorks and Bagrry’s
Nizar Naushad has joined Mars as Head of Trade Marketing, where he will lead trade marketing for Mars Snacking across cereals, chips, chocolates, and gums, mints & fruit confectionery. He brings over 13 years of experience across Kellanova, Mondelēz International, PepsiCo, and OYO Rooms.
Netflix has launched Southverse, a dedicated collection page for its Indian members, bringing together films and series from southern India in one curated space. Available on the Netflix homepage and through search, the hub organises titles across Tamil, Telugu, Malayalam, and other southern languages by genre, stars, and mood, making it easier for viewers to … Read more
PUMA India has launched “Meditation in Motion,” a campaign featuring 40 Buddhist monks ahead of the Ladakh Marathon, scheduled from September 10 to 13. Shot at Thiksey Monastery in Leh, the campaign draws a parallel between meditation and running through six visual frames, featuring monks in traditional robes set against the monastery and Ladakh’s landscape, … Read more
Blinkit has rolled out a striking hyper-local out-of-home campaign in Ahmedabad, marking Janmashtami with a creative billboard built around a giant 3D matki (curd pot) installation. The board greets the city directly with “Happy Janmashtami, Ahmedabad!”, paired with Blinkit’s branding and its tagline, “India’s Last Minute App.” The standout element is the oversized matki – … Read more
As India prepares to host the 18th BRICS Summit on September 12–13, CNN-News18 has announced a week-long special programming initiative, “BRICS: Bharat’s Moment,” running from September 7–13. With India at the centre of another major global gathering, the channel will deliver on-ground reporting and analysis, tracking key developments and diplomatic dynamics while examining what the … Read more
AlphaTheta, the company behind Pioneer DJ, has appointed Team Pumpkin as its social media agency in India, entrusting the agency with its digital strategy across the country. Under the mandate, Team Pumpkin will manage AlphaTheta’s social media strategy, content creation, community engagement, and ongoing digital communication across platforms. The agency’s focus will centre on product … Read more
The Pepper Awards has officially opened its call for entries for the 20th edition, marking a significant expansion beyond its South Indian roots to welcome agencies, brands, and creative professionals from across the country. The launch took place in Kochi, with industry heavyweights Josy Paul, Chairman & CCO of BBDO India, and Prathap Suthan, Co-founder … Read more
An India vs Pakistan fixture never plays out like a regular match – it’s a cultural event that dominates timelines, debates, and dinner-table conversations. CREX’s latest OOH campaign taps directly into that anticipation, positioning itself as the go-to platform for fans following the IND-W vs PAK-W clash on 5 September. The standout creative element is … Read more