Snabbit has taken its home-services proposition into the Bigg Boss house, sending its “BOSS ladies” to prep the space before contestants move in for the season. Aayush Vyas, Head of Brand Marketing at Snabbit, announced the activation on LinkedIn, revealing it went from concept to execution in just four days – calling it the brand’s … Read more
Wondrlab has launched WondrAgents, positioned as India’s first unified Agentic Operating System for influencer marketing, powering its platforms OPA and Opportune. Built as a network of seven specialised AI agents, the system handles the entire influencer campaign lifecycle – from brief and creator discovery through outreach, negotiation, contracting, content evaluation and ROI reporting – and … Read more
Saatchi & Saatchi India, part of Publicis Groupe India, has appointed Mayuresh Dubhashi as Chief Creative Officer, adding further depth to its creative leadership team. Based in Mumbai, he will report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India, and will work alongside Kartik Smetacek, the agency’s existing CCO, … Read more
Foxtale has rolled out the second film in its Shah Rukh Khan campaign, built around the skincare brand’s ‘Surface to Source’ philosophy. The ad leans on a simple metaphor to make its point: what shows up on the skin isn’t always where the real problem lies. Instead of treating a concern every time it resurfaces, … Read more
ReBid has integrated ChatGPT Ads activation, campaign management and analytics into its AI-powered marketing platform, letting brands run and track advertising on ChatGPT alongside channels like Google, Meta, LinkedIn, X, Snapchat and DV360. The integration pulls ChatGPT advertising data directly into ReBid’s existing campaign and analytics infrastructure, so marketers can measure performance on the channel … Read more
Duolingo has launched its “Learn English from Punjabi” course, extending English learning access to Punjabi speakers in India and across the diaspora. The campaign, conceptualised by Talented and produced by Bushra Shariff’s Calm Kaam, marks Duolingo’s second regional-language course for North India after Hindi, joining Bengali, Telugu and Tamil in its growing portfolio. Link: https://www.instagram.com/reel/Dc2oCz2t7HT/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== … Read more
ITW Universe has signed long-term media sales partnerships with FanCode and Sony Sports Network for the upcoming India-Afghanistan T20I series, set to begin on September 13. The three-match series will be played on September 13, 15 and 17 at the Arun Jaitley Stadium in New Delhi. FanCode will stream the matches digitally, while Sony Sports … Read more
Laqshya Media Group has secured exclusive advertising rights at Alluri Sitarama Raju International Airport, the greenfield facility at Bhogapuram in Andhra Pradesh’s Vizianagaram district, which now handles scheduled commercial traffic for Visakhapatnam under the IATA code VTZ. The airport currently records 52–54 daily air traffic movements and around 7,000 passengers, against an initial design capacity … Read more