Tata Trusts has launched ‘Vajood Rahe Maujood’, a dementia awareness campaign focused on how the condition affects a person’s identity, not just memory. The film follows a mother showing early signs of dementia and her son, who steps in as her primary caregiver, played by Geeta Agarwal Sharma and Priyanshu Painyuli. The campaign is anchored … Read more
Häfele India has released the second film in its ongoing campaign with brand ambassador Sachin Tendulkar, this time turning the spotlight on customisable kitchen spaces. The film builds on the brand’s ‘Maximising What Matters The Most’ narrative and showcases Häfele’s Customisable Cabinet Fronts, demonstrating how a mix of colours, materials and finishes can be used … Read more
Anchor Oral Care, the oral care brand from Anchor Consumer Products, has appointed England cricketer and World Cup-winning captain Jos Buttler as its brand ambassador in India – marking the first time a sportsperson has represented the brand in the country. The partnership is aimed at strengthening Anchor’s connect with younger consumers and families, arriving … Read more
McCain Foods India has elevated Aditya Krishna to Managing Director, India, succeeding Mainak Dhar, who moves into a new leadership role within McCain. Meanwhile, Avishek Kar has been elevated to Commercial Director, McCain Foods India, succeeding Aditya.
Adfactors PR has appointed Nikita Sarwara as Senior Vice President, where she will lead key client mandates across corporate and brand communications. In her new role, Sarwara will focus on communication strategy, media engagement, thought leadership and crisis management, while taking on larger and more complex client mandates.
Pee Safe has expanded into the women’s wellness and nutraceuticals space with the launch of Within, a brand dedicated to health and nutrition needs. The line will first roll out on Pee Safe’s own website before extending to other digital platforms. Within debuts with three formulations: Inner Bloom, targeting gut and intimate wellness; Lean Mode, … Read more
Spinny, the full-stack used-car retailing platform, has launched a new film featuring Indian footballer Ryan Williams under its #MySpinnyStory series. The film traces Williams’ journey from Australia to India, his reconnection with his family’s Indian roots, and his experience settling into life in Bengaluru while building his football career. Born in Australia to a family … Read more
Generation Z is often criticised for asking too many questions and, at other times, for taking entitlement too far. The phrase “we are Gen Z” has become shorthand for being demanding, impatient and unwilling to simply adjust. In workplaces especially, they’re frequently in the spotlight – either for their language or their willingness to question … Read more
Apple is gearing up for one of its most significant product events of the year, with the “Surprise and Shine” special event scheduled for September 9, 2026. For viewers in India, the event will begin at 10:30 PM IST. The spotlight is expected to fall on the iPhone 18 Pro lineup, with the iPhone 18 … Read more
Magnum by Safari, the luggage brand from Safari Industries, has signed on actor Saif Ali Khan as its brand ambassador, anchoring the partnership around the brand’s ‘Swag On The Move’ proposition – built on design, functionality and affordability. Saif Ali Khan will appear across Magnum by Safari’s brand and consumer touchpoints, including Flipkart, where the … Read more