Pee Safe has expanded into the women’s wellness and nutraceuticals space with the launch of Within, a brand dedicated to health and nutrition needs. The line will first roll out on Pee Safe’s own website before extending to other digital platforms.

Within debuts with three formulations: Inner Bloom, targeting gut and intimate wellness; Lean Mode, aimed at weight and appetite regulation; and Her Rhythm, designed for menstrual and hormonal wellness. The products were shaped using consumer insights Pee Safe has gathered through its ongoing engagement with women, with formulations evaluated and refined by the company’s medical advisory board.

Vikas Bagaria, founder of Pee Safe, said the brand was built on the idea that women shouldn’t have to simply accept everyday health concerns as a given. With Within, he said, that philosophy extends into women’s health and nutraceuticals, acknowledging that a woman’s needs shift across her 20s, 30s and 40s and can’t be met with a single generic solution. He added that the goal is to build products around specific health needs grounded in science and medical expertise, rather than chasing trends – with the broader ambition of helping women understand their own bodies, open up conversations they’ve often avoided, and make more informed health choices.

Within’s products are manufactured at facilities holding GMP, ISO, FDA registration, HACCP and FSSAI certifications, with the company stating that all ingredients go through quality and safety testing.