The 360-degree campaign brings Bollywood nostalgia and jewellery gifting together under the brand’s ‘Khushi Ke Har Pal Ke Liye KISNA’ proposition, supported by a nationwide marketing rollout.
KISNA Diamond & Gold Jewellery is bringing back the melody of Woh Kisna Hai from the 2005 Bollywood film Kisnafor its festive campaign featuring brand ambassadors Shahid Kapoor and Mira Rajput Kapoor. The refreshed rendition blends nostalgia with the joy of gifting diamond and gold jewellery during the festive and wedding season.
Titled around the proposition ‘Khushi Ke Har Pal Ke Liye KISNA’, the campaign film follows Mira as she discovers a diamond necklace, setting off a playful sequence of surprises involving Shahid. The narrative moves through intimate gifting moments, from a father presenting his daughter with a diamond pendant to a husband surprising his wife with earrings, a brother hiding a pendant in a chocolate wrapper and a grandmother gifting diamond bracelets to a newborn girl and her mother.
The story culminates in a vibrant wedding celebration, bringing together music, dance and KISNA jewellery.
Parth Mavani, head of departments at KISNA Diamond & Gold Jewellery, said the campaign reflects the brand’s ambition to become a preferred choice for families celebrating life’s milestones. Chief Marketing Officer Prashant Awasthi highlighted the combination of nostalgic music, cinematic storytelling and large-scale media activations.
The campaign spans television, cinema, digital, social media, print, influencer collaborations and retail activations. Its outdoor rollout includes more than 300 billboards across major cities such as Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata.
Festive initiatives, including a Grand Lucky Draw and Gold Rate Protection Plan, further support the campaign, encouraging jewellery gifting through the season.
