The decision reshapes Coca-Cola’s global agency structure, with WPP continuing across most international markets while Omnicom takes charge of media in the US and Canada. In a significant development in the global advertising industry, Coca-Cola has retained WPP Open X as its media partner across most international markets, while appointing Omnicom to handle its North American … Read more
The collaboration brings the actor’s understated personal style to Comet’s elevated sneaker line, built around distinctive designs and effortless appeal. Sneaker brand Comet has partnered with actor Saif Ali Khan to promote its Aeres collection, positioning the range as an elevated offering defined by understated aesthetics and versatile design. The association also marks Khan’s first official … Read more
The campaign combines a brand film, expert conversations, influential voices and a dedicated care range to bring greater awareness to an often-overlooked stage of women’s health. Sirona, India’s period care and women’s wellness brand, has launched ‘Unpause Menopause’, a campaign aimed at challenging the stigma and ageism surrounding menopause and encouraging women to speak openly about … Read more