Magnum by Safari, the luggage brand from Safari Industries, has signed on actor Saif Ali Khan as its brand ambassador, anchoring the partnership around the brand’s ‘Swag On The Move’ proposition – built on design, functionality and affordability.
Saif Ali Khan will appear across Magnum by Safari’s brand and consumer touchpoints, including Flipkart, where the brand sells exclusively, with the association rolling out through a series of campaign-led initiatives.
Sudhir Jatia, Managing Director of Safari Industries (India), said Magnum by Safari has established itself as a leading luggage choice on Flipkart by consistently delivering premium quality, modern design and strong value for style-conscious travellers. He described the partnership with Saif Ali Khan as a natural extension of that positioning, noting that his sense of timeless sophistication and effortless style aligns with the brand’s contemporary design focus and can help widen its appeal across a broader, dynamic audience in India.
Saif Ali Khan said he was drawn to the brand for offering solid design at an accessible price point without sacrificing style, adding that Magnum by Safari mirrors his own approach to travel – simple, confident and stylish. He pointed to the brand’s ability to combine thoughtful design, durability and functionality in luggage built for a life constantly on the move.
Magnum by Safari’s range includes trolley bags and duffle bags, with trolley bags starting at Rs 1,400, positioning the brand at the accessible end of the style-forward luggage segment.
