Häfele India has released the second film in its ongoing campaign with brand ambassador Sachin Tendulkar, this time turning the spotlight on customisable kitchen spaces. The film builds on the brand’s ‘Maximising What Matters The Most’ narrative and showcases Häfele’s Customisable Cabinet Fronts, demonstrating how a mix of colours, materials and finishes can be used to personalise a kitchen to individual taste.
This execution follows an earlier film centred on Häfele dishwashers, with both films using relatable, everyday moments between Tendulkar and Ajay Bhaiya to bring out product features and real-life use cases.
Frank Schloeder, Managing Director of Häfele South Asia, said homes today are becoming more personal, with people seeking solutions that reflect individual lifestyles. He described personalisation at Häfele as going beyond choice – about giving people the freedom to shape their own vision while still delivering the quality and precision the brand is known for, noting that the new film brings this idea to life through thoughtful design choices.
Sachin Tendulkar said he has come to value how small details shape the way people experience their homes, adding that a kitchen is as much about personal style as it is about functionality, and that he appreciates how the campaign tells these ideas through simple, relatable stories.
Shweta Rangra, VP Marketing at Häfele India, explained that the campaign is built on turning strong product propositions into memorable stories – citing how the dishwasher’s 100-utensil cleaning capacity was tied to Tendulkar’s association with centuries. Together, she said, the two films capture functionality and personalisation under one unifying idea.
The campaign was shot at Häfele’s Design Centre in Mahalaxmi, Mumbai.
