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Day: September 18, 2026

Vijay Sethupathi Rediscovers Childhood Nostalgia in Country Delight’s New Ad

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Country Delight has rolled out a new digital film starring Vijay Sethupathi, built around the theme of childhood nostalgia and how everyday family habits have shifted over time – particularly as children spend increasing hours on their phones. Link: https://www.instagram.com/reel/DdTtczOPRvV/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== The film opens with a light, playful exchange between a father and daughter, sparked by … Read more

Estée Lauder Bets on AI Search With Global Profound Partnership

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The Estée Lauder Companies has partnered with AI marketing platform Profound to track and improve how its brands show up across generative AI platforms like ChatGPT and Gemini. The deal spans Estée Lauder’s entire global portfolio, making it the first prestige beauty player to roll out Profound’s Generative Engine Optimization (GEO) capabilities at this scale. … Read more

Bajaj Electricals and Swiss Beauty Join Bigg Boss Season 20 as Sponsors

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Bigg Boss Hindi Season 20 is turning into a crowded brand address, with Bajaj Electricals and Swiss Beauty both securing prominent partnerships inside the house this season. Bajaj Electricals has come on board as co-powered by sponsor, bringing three everyday categories – geysers, mixer grinders and wires – into the kitchen and bathroom spaces where … Read more