In 2017, a Gurgaon startup founded by Purushotam Rawat did something bold – it walked into a cricket app market already ruled by giants. The question wasn’t “can we build a cricket app?” It was “why would anyone switch?” CREX’s answer: go beyond scores. Live ball-by-ball updates, deep analytics, rankings, and news gave fans a reason to not just follow the game, but understand it.
Its growth strategy was equally sharp. Instead of fighting for attention, CREX showed up where cricket fans already were – IPL broadcasts, India series, live matches – with formats like Squeeze Ups and Super 6s timed to the game’s biggest moments. A six falls, CREX appears. The brand borrowed the moment’s energy instead of interrupting it.
Then came the cultural pivot. Campaigns like Cricket Kahi Bhi, Kabhi Bhi (2022), Cricket Ka Gabbar with Shikhar Dhawan (2024), and Women’s Cricket Kaun Dekhta Hai? with Harmanpreet Kaur (2025) turned CREX from a utility into a personality – one that challenged stereotypes and embedded itself in everyday fandom.
CREX also realized cricket doesn’t end when the match does. Its Cricket Reactions Hub capitalized on memes, rivalries, and viral reactions – the “did you see that?” moment fans crave after the final ball.
By 2026, with AURA points, community features, and an IPL fan-engagement tie-up with Delhi Capitals, CREX had shifted the question from “how do we get fans to check scores?” to “how do we make them stay?”
100M+ downloads later, CREX isn’t just a score-tracker – it’s live fan culture, built one moment at a time.
