HSBC Mutual Fund has launched #StayDiSIPlined, an investor education campaign that urges investors, especially millennials and Gen Z in the 25-45 age group, to stay consistent with SIPs through every market cycle. It starts from a simple observation: people keep routines in daily life, from waking up on time and hitting the gym to paying … Read more
Madhavi Kochar has joined Snabbit as Vice President – Communications after an 11-year stint at Amazon. She will lead external and internal communications, including corporate reputation, stakeholder engagement and employee communications. Kochar brings nearly two decades of communications experience to her new role.
Kaacon Sethi has been appointed as CEO of the Media Research Users Council India (MRUCI), effective October 8, 2026. She brings over 35 years of experience across media, entertainment, sports, content and marketing, and will lead MRUCI as it works towards the revival of the Indian Readership Survey (IRS).
Bajaj Life Insurance has started advertising on ChatGPT, making it one of the first brands in India’s BFSI sector to use the AI platform for advertising. The move reflects a clear shift in how people research, discover and plan, with more consumers now turning to conversational AI, including when exploring financial and insurance decisions. According … Read more
M·A·C Cosmetics India has unveiled its festive campaign, “Party in M·A·C,” a celebration of bold colour, artistry and limited-edition packaging designed to capture the energy of the season. For a time of year built on showing up, the brand wants every look to feel like an entrance. The campaign is anchored by a new film … Read more
Ranbir Kapoor has stepped into FMCG as the founder of Flux Theory, a new shower brand built with Advay Jhunjhunwala and venture-building platform Think9. The brand debuts with a film that brings together five of his best-known screen characters: Barfi, Bunny, Jordan, Ayan and Shiva. The film places them in one fictional setting around a … Read more
JioStar has unveiled a campaign film for India’s upcoming five-match T20I series against the West Indies. It features Shreyas Iyer, Vaibhav Sooryavanshi and Abhishek Sharma, and is built around the campaign thought ‘Andaaz Toofani, Khel Asmaani’, which puts the spotlight on the attacking approach of India’s T20 side. The film is set in the team … Read more
Nitin Gajria has been elevated to Managing Director – Southeast Asia and South Asia Frontier Markets at Google. He joined Google in 2014 and has held several senior roles across the company. With over two decades of experience, Gajria has previously worked with XA Network, Mead Johnson Nutrition and Procter & Gamble.
Aashneet Gautam has been appointed as Head – Marketing & Data Partnerships at TransUnion. She brings extensive experience across marketing, consumer experience, product marketing, digital transformation, data strategy and analytics, with previous stints at TransUnion CIBIL, GSK, WNS and Genpact.
Nykaa and independent creative agency SW Network have launched Hotel Wanderlust, a six-episode micro-drama series for Nykaa Wanderlust, the experiential bath and body care brand that turns everyday self-care into a sensory getaway. It is Nykaa’s first micro-drama, and the brand is built into the entertainment itself instead of interrupting it with an ad. The … Read more