×

JioHotstar Launches Agentic AI Platform Tara.ai for Brands

JioHotstar on Tuesday launched Tara.ai, an agentic AI platform that brings brand, content and audience intelligence together to support media planning and campaign decisions. Introduced by Bhaskar Ramesh, Head of Entertainment Sales, Digital at JioStar, at FICCI Frames 2026, the platform will begin alpha testing with partners soon. Planners usually work with these data sources … Read more