Freyr Energy has appointed cricketer Rohit Sharma as its first brand ambassador and launched a nationwide campaign, Solar Ho, Toh Freyr Ho!, for its rooftop solar business. Rolling out from September 30 as a series of creatives and ad films, it is built around choosing a rooftop solar provider for the long term, given a … Read more
Meta has launched its first playbook for the micro drama category, outlining approaches to audience acquisition, engagement, monetisation and advertising. The Meta Solutions Playbook for Micro Dramas was unveiled at FICCI Frames in Mumbai and draws on category insights from Kuku TV and audience research from Ormax Media. The playbook classifies 39% of micro drama … Read more
WPP Media India has launched From Concept to Scale: The Commerce-First Launch Playbook for India, examining how commerce platforms are changing the way brands bring new products to market. It argues that e-commerce is moving beyond transactions and distribution to become an environment for demand discovery, product testing and scaling. Commerce-first launches let brands test … Read more
Prasar Bharati CEO Gaurav Dwivedi highlighted PB-SHABD (Prasar Bharati – Shared Audio-Visuals for Broadcast and Dissemination) at FICCI Frames 2026, calling it a key tool for delivering verified content across the media landscape. First launched in 2024, the platform offers logo-free text, video, photo and audio feeds in multiple languages at zero cost. Unlike commercial … Read more
Ghadi detergent has launched a new campaign, Vishwas Ki Pariksha, featuring actor Madhuri Dixit as brand ambassador. The campaign introduces a re-engineered formulation and updated packaging, with Dixit appearing alongside demonstrations of the product’s performance. The film puts the new formulation through a series of tests on foam generation, powder texture and dissolution to back … Read more
Yash Kumar has joined KFC India as Director – Strategy, returning to India after three years with KFC U.S. Prior to this, he served as Regional Market Planning Lead for the US, Canada and Latin America. He joined KFC in 2016 as a Management Trainee and has held multiple roles across the organisation.
Curly Tales’ digital IP Sunday Brunch, hosted by founder and editor-in-chief Kamiya Jani, will make its Netflix debut on October 4, with its new season available across 90 countries. Created by Fork Media Group, the show will continue on YouTube alongside its Netflix release, with a new episode dropping every Sunday at 12pm. The upcoming … Read more
Infectious Advertising has appointed Abhijit Karandikar as Executive Creative Director. With over 30 years of experience in advertising, Karandikar spent more than two decades at Ogilvy & Mather and has worked across brands including Mondelez, Castrol, Pond’s, Star Sports and Tata Sumo.
The One Club for Creativity, in collaboration with Omnicom Advertising India, will host the fifth edition of Portfolio Night in India. The event will be held virtually on October 8 and in person in Mumbai on October 9, with registrations closing on October 3, 2026. Portfolio Night is a mentorship platform that gives emerging creatives … Read more
Hinge has launched a new brand campaign in India aimed at singles looking for a more intentional approach to dating, with a focus on trust, clarity and confidence. The film is built around the idea that love does not always arrive through dramatic moments, but can emerge through quieter signs, when someone begins to feel … Read more