Ghadi detergent has launched a new campaign, Vishwas Ki Pariksha, featuring actor Madhuri Dixit as brand ambassador. The campaign introduces a re-engineered formulation and updated packaging, with Dixit appearing alongside demonstrations of the product’s performance.
The film puts the new formulation through a series of tests on foam generation, powder texture and dissolution to back its claims. It is built around the thought that trust has to be lived up to again and again, and it continues Ghadi’s existing proposition, Pehle Istemal Karein, Phir Vishwas Karein. The updated product highlights three features: 2X Foam Technology, a finer powder formulation and faster dissolution in water.
According to RSPL Group, the formulation has been developed with changing laundry habits across urban and semi-urban markets in mind. Rahul Gyanchandani, joint managing director, RSPL Group, said innovation must translate into a tangible improvement in everyday consumer experience, and that Vishwas Ki Pariksha brings this philosophy to life with the brand’s best-ever formulation. He described Ghadi as a brand made in India, for India, built over decades on the trust of millions of consumers.
He added that the new formulation combines enhanced performance with the quality consumers expect, while staying at value-for-money pricing. Category leadership, he said, is about continuous improvement and keeping better products within consumers’ reach. The campaign film has launched alongside the upgraded packaging across retail outlets and trade channels in India.
