Tata Consumer Products has appointed Virat Khanna as Vice President, Marketing and Innovation, Beverages. He joins from Dabur India, where he served as Head of Marketing, Skincare. In his new role, he will lead innovation across packaged beverages and drive growth for Tata Agni.
Google has launched a new AI agent for businesses that can plan and carry out tasks across workplace applications, pushing Gemini beyond its role as a chat assistant. Announced at a Google Cloud event on Thursday, the agent will first be offered to enterprise customers before reaching consumers. Sundar Pichai said Gemini has over a … Read more
Xylys has relaunched its Volaris watch with dual-time functionality, roping in cricketer Abhishek Sharma to front the campaign for the new model. The Volaris Dual Time revives the Xylys 9216 case and is powered by a Swiss Ronda movement, with the campaign built around travel and navigation. Link: https://www.instagram.com/reel/DeQw0ODhhMb/?utm_source=ig_web_copy_link&xtok=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The dual-time function sits at the … Read more
This Big Billion Days, Flipkart is nudging shoppers to think bigger when buying their next TV. Its new campaign, “Ek Size Bada Le Lo,” takes a piece of classic motherly advice and gives it a fresh meaning in the context of the festive sale. Conceptualised by 22feet, part of Omnicom Advertising India, the film encourages … Read more
UNIQLO India has unveiled its new Fleece campaign, bringing together Kriti Sanon and Jasprit Bumrah to showcase the warmth and everyday comfort of the collection. Rooted in the brand’s LifeWear philosophy of simple, high-quality clothing that makes daily life better, the films show how Fleece adapts naturally to different lifestyles and winter routines. Sanon is … Read more
Taneira, from the House of Tata, has launched ‘Solah Shringaar’, a festive campaign and collection built around a moment every woman knows: the pause before stepping out. In an elevator mirror, a car window or a glass door, she catches her reflection, adjusts the pallu, frees a strand of hair or straightens the bindi, or … Read more
AuraCam, a brand from SVD PineChem, has launched ‘Shubh Shuruat’, a digital film that celebrates the rituals and traditions of Navratri. The campaign places the humble camphor at the centre of the festival’s spiritual rhythm, reminding viewers of the role it plays in Indian homes. The film moves through quiet, devotional moments: a prayer being … Read more
Nihar Shanti Amla has unveiled ‘Shanti Se Poocho’, an AI-led initiative that introduces ‘Shanti’, a digital companion built to help women navigate everyday questions and decisions. The move takes the haircare brand beyond the product shelf and into the daily conversations of its consumers. The chatbot is powered by AI trained on consumer psychographics and … Read more
CRED has roped in Rakhi Sawant and Sonam Bajwa for two new campaigns that use humour and cultural references to flag two common financial pitfalls: loan stacking and bounced EMIs. In the first film, Sawant plays an over-the-top European character with a dramatic outfit and accent. Perched on a pile of fake snow inside a … Read more