Sony Marathi has announced the brand line-up for the new season of Kon Honar Crorepati (KHC), hosted by Madhuri Dixit and premiering on October 12. Themed ‘Aata Khel Badalnaar’, the season has brought on board brands across technology, jewellery, FMCG, travel, finance and beauty. ChatGPT and PNG Jewellers are the co-presenting sponsors. Fortune+ Soyabean Oil, … Read more
Tata Tea Gold has launched its Durga Pujo campaign, ‘Ekshathei Gold – Being Together is Gold’, built on the idea that time spent with loved ones can be worth more than any festive gift. The campaign draws on a consumer study by Unomer across West Bengal, which found that 68% of consumers aged 25-40 would … Read more
Maharashtra Times Culture Club (MTCC), created by Maharashtra Times, has brought together over 3 lakh Marathi-speaking audiences united by their love for art, music, theatre, heritage, sports and other cultural interests. Designed as an exclusive community, it gives members access to specially curated experiences and high-decibel events, along with opportunities to connect with people who … Read more
Meta has appointed Ravi Garg as managing director of its Enterprise Business for APAC, effective October 2026. He joins from WhatsApp, where he led business messaging and payments in India. Garg previously held senior roles at Microsoft, Nazara Technologies, Sify and Parle Agro.
The India Today Group has launched Life Tak, a mobile-first microdrama platform built around short-form fiction and infotainment. The move takes the group beyond news and into the fast-growing world of vertical, bite-sized storytelling designed for digital audiences. The platform’s first series, ‘Raghupati Raghav Raja Ram’ (RRRR), was unveiled at the India Today Conclave 2026 … Read more
Diageo India has begun a new chapter for McDowell’s No.1, pairing an upgraded blend with a refreshed visual identity as the 125-year-old brand adapts to changing consumer expectations. The move reflects the broader premiumisation of India’s whisky category, where quality, craftsmanship and brand experience now matter alongside affordability. With the relaunch, McDowell’s No.1 aims to … Read more
BBDO Group India has elevated Josy Paul, previously Chairman of BBDO India, to Chairman and Group Chief Creative Officer. In the new role, he will oversee the creative vision across the group, which brings together three agencies: BBDO India, Ulka and Mudra. The group is part of Omnicom Advertising. Paul is among India’s most awarded … Read more
CNN-News18’s flagship awards property, Indian of the Year, returns for its 16th edition under the theme ‘The Ones Defining Tomorrow’. Public voting is now live at www.indianoftheyear.com, inviting viewers to back the individuals they believe are shaping India’s future. Running since 2006, the awards recognise achievements that go beyond a person’s own field and speak … Read more
OPPO India has signed on as an associate partner for Lollapalooza India 2027, bringing its Reno series to the music festival through on-ground experiences and consumer engagement. The tie-up centres on technology, music and youth culture, with the brand using the festival to reach Gen Z audiences. As part of the association, OPPO plans to … Read more
Imperial Blue packaged drinking water, from Tilaknagar Industries, has revived its popular ‘Because, Men Will Be Men’ platform, which pokes fun at the everyday, relatable quirks of men. The return marks a new phase for the brand under Tilaknagar. Rather than reinventing a platform with strong cultural recall, the campaign retains its wit and relatability … Read more