Karun Arora has joined Hyundai Motor India as AVP and vertical head – Brand and MarTech. He previously served as Chief Marketing Communications Officer at vivo India, leading integrated marketing communications and consumer engagement. His earlier experience includes roles at Dentsu Impact, McCann Worldgroup, Dentsu and DDB Mudra Group, working with brands such as Honda, … Read more
Neeman’s has rolled out a new film featuring actor Maniesh Paul to announce its ‘Great Comfort Sale’. The campaign builds its pitch around the brand’s signature comfort, using humour to show how its shoes hold up when situations turn far from comfortable. The film opens in a traditional Indian wrestling akhada, an unlikely setting for … Read more
Shipra Chinchankar has been appointed National Planning Director at Kinnect, part of Omnicom Advertising India. With over 19 years of experience in strategy and planning, she has worked with agencies including FCB Ulka, JWT and Lowe Lintas. Her experience includes brand-building campaigns for Surf Excel, Vim, Amul and Complan. In her new role, she will … Read more
MamyPoko Pants has introduced Skin Breathe Care, a diaper care solution built on the idea that comfort goes beyond softness. Its Half Skin Touch Airy Sheet offers 50% less skin contact and allows greater airflow between the diaper and the baby’s skin. To bring the proposition to parents, the brand has launched the ‘Beyond Soft. … Read more
ZOYA, the luxury jewellery atelier from the Tata Group, has launched its campaign for ‘Her Again’, a High Jewellery collection inspired by Indian spices and their link to cultural memory. Conceptualised by TBWA\Lintas and shot by Bharat Sikka, the campaign features sitarist and composer Anoushka Shankar in a film about a woman reconnecting with different … Read more
Google has introduced a set of new tools in its Gemini app aimed at helping small business owners handle routine tasks, create marketing content and make sense of their financial data. Announced on October 21, the update centres on a dedicated business landing page that brings together tools for brand building, financial analysis and customer … Read more
Dylect has released a two-film digital campaign for Diwali, featuring its ArtiMix Stand Mixer and Nutri Pro Slow Juicer. Rather than leaning on festive spectacle, the films show how kitchen appliances can settle into everyday routines and stay useful long after the celebrations end. Link: https://www.instagram.com/reel/Deg95kCo7A8/?utm_source=ig_web_copy_link&vrfl=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The first film is set amid preparations for a … Read more
Maybelline New York has launched Super Stay Vinyl Ink Mithai, its first India-exclusive limited-edition collection, timed for the festive season. The range features five lipstick shades inspired by Indian sweets: Berry Barfi, Cherry Ras, Rose Rabdi, Gulabi Dusk and Nutty Halwa. The campaign stars brand ambassador Kiara Advani and follows festive moments, from getting ready … Read more
Kavish Malji has joined Edelweiss Financial Services as Deputy Vice President – Marketing. He previously served as Associate Vice President – Marketing at ASK Asset & Wealth Management and Senior Marketing Manager at NeoGrowth Credit. His earlier experience includes roles at MORE, from Oliver, Fountainhead MKTG and People Interactive.
Jayant Prasad has joined Myntra as Senior Director – Brand Management, bringing over two decades of experience in the apparel industry. Before joining Myntra, he spent four years at Arvind Fashions, handling sales operations and business leadership for US Polo Assn, Denim and Kids Wear. He previously worked with Aditya Birla Fashion and Retail for … Read more