Malabar Gold & Diamonds has launched SWAYE, a natural diamond jewellery collection inspired by spiral forms. The campaign features actor and brand ambassador Alia Bhatt and is built around the idea of “Diamonds That Move With You.” The collection comprises lightweight designs made for different moments in a woman’s day, from everyday wear and the … Read more
Prime Video has added Sony LIV to its add-on subscription lineup in India, letting viewers stream the platform’s movies, shows and live sports without leaving the Prime Video app. It works across mobile, web, Fire TV, smart TVs and other supported devices, with a monthly plan at Rs 399 and an annual plan at Rs … Read more
NICMAR, the National Institute of Construction Management and Research, has renewed its association with Tonic Worldwide as its integrated digital marketing partner. The mandate was first awarded in October 2025 after a multi-agency pitch, and the renewal was announced on October 21, 2026. Under the renewed mandate, Tonic Worldwide will continue to manage NICMAR’s digital … Read more
Sony Pictures Networks India (SPNI) has launched Sony VIZHA, a new Tamil entertainment ecosystem built around the philosophy ‘Ithu Namma Vibe’. Announced in Chennai on October 19, 2026, the channel marks SPNI’s foray into a vibrant and distinctive entertainment landscape. Rooted in the richness of Tamil culture and attuned to its evolving identity, Sony VIZHA … Read more
Sobisco, the flagship brand of Kolkata-based Sona Biscuits, has appointed BC Web Wise as its integrated digital agency following a multi-agency pitch. The appointment comes shortly after the brand announced Amitabh Bachchan as its national brand ambassador. The mandate covers social media strategy and management, content creation, campaign development, influencer marketing and digital media. BC … Read more
Axis Bank, in partnership with Visa, has launched its festive campaign ‘Iss Festive Season, Har Khushi Ko Banao Badi’ under the ‘Dil Se Open Celebrations 2026’ initiative. Featuring actor Shahid Kapoor, the campaign celebrates making festive moments more special through thoughtful gestures and shared experiences. The film follows Shahid and a little girl whose magical … Read more
Netflix reported a 12% year-on-year rise in revenue for Q3 2026, powered mainly by subscriptions, higher memberships, pricing, advertising growth and favourable foreign exchange. Operating income climbed 37% to $4.5 billion, with operating margin widening to 34.6% from 28.2% a year earlier. Diluted earnings per share rose 49% to $0.87. Both profit measures beat the … Read more
Swiggy has launched ‘Ebar Amader Haathey Gora Ma’, a Durga Puja campaign that brings women from Kolkata’s Shonagachi together with artisans from Kumartuli to sculpt a Maa Durga idol. The campaign draws on the ‘punya mati’ tradition, in which soil from red-light districts is used to make Durga idols. Link: https://www.instagram.com/reel/DerJ_MOOmby/?utm_source=ig_web_copy_link&srtk=MzRlODBiNWFlZA== The initiative has been … Read more
Freyr Energy has unveiled ‘Rishta Pakka’, its first ad film, featuring brand ambassador Rohit Sharma. Part of the company’s ‘Solar Ho, Toh Freyr Ho!’ campaign, the film has been released ahead of Dussehra. The film uses the setting of a traditional Indian wedding proposal to explain the decision to install rooftop solar. It walks viewers … Read more
JioHotstar has expanded to Nepal through a partnership with DGO, a local streaming platform. The move follows its recent launches in the Middle East and North Africa, and earlier entries into the UK, Canada and Singapore, as the platform builds its global presence through direct launches and partnerships. Under the deal, DGO will offer a … Read more