Sony Pictures Networks India (SPNI) has launched Sony VIZHA, a new Tamil entertainment ecosystem built around the philosophy ‘Ithu Namma Vibe’. Announced in Chennai on October 19, 2026, the channel marks SPNI’s foray into a vibrant and distinctive entertainment landscape.
Rooted in the richness of Tamil culture and attuned to its evolving identity, Sony VIZHA brings together refreshing storytelling, marquee talent and globally acclaimed formats adapted for Tamil audiences. Its lineup spans fiction, reality, music, comedy and movies, creating a destination that reflects the aspirations and contemporary expression of viewers while staying connected to the language, traditions and values that define them.
Sony VIZHA is now available across leading Cable and DTH platforms, supported by a strong network of Local Cable Operators, which expands its reach and brings diverse entertainment closer to Tamil-speaking households across India. At launch, it has secured advertiser partnerships with Gold Winner, TTK Prestige and ATM (Akshaya Thanga Maligai). The association is an important early endorsement of the proposition, bringing established brands into the ecosystem and showing the opportunity for advertisers to connect with Tamil audiences through a new destination.
Rajaraman S, Chief Content Officer, South Regional, SPNI, said the launch is an important step in building a distinctive Tamil entertainment offering. He added that the focus is on reaching Tamil audiences worldwide with compelling content rooted in their culture, while creating meaningful opportunities for brands.
