Axis Bank, in partnership with Visa, has launched its festive campaign ‘Iss Festive Season, Har Khushi Ko Banao Badi’ under the ‘Dil Se Open Celebrations 2026’ initiative. Featuring actor Shahid Kapoor, the campaign celebrates making festive moments more special through thoughtful gestures and shared experiences.
The film follows Shahid and a little girl whose magical dollhouse brings her wishes to life. Objects she places inside the dollhouse appear in the real world, turning her imagination into reality. Shahid makes these transformations possible with his Axis Bank Visa Credit Card, while the dollhouse stands as a metaphor for festive dreams and aspirations. An original score composed by Amit Trivedi adds to the celebratory tone.
Beyond the screen, the two brands are offering over 100 deals across electronics, mobiles, travel and lifestyle. Participating brands include LG, Samsung and Sony in electronics; Burberry, Boss, COACH and Tory Burch in lifestyle; MakeMyTrip, ixigo and Air India in travel; and vivo and OPPO in mobiles. Eligible Axis Bank Credit Cardholders on the Visa network can avail discounts and EMI benefits, including up to 20% off, subject to terms and conditions.
Arnika Dixit, Group Head of Cards, Payments and Wealth Management, said customers want relevant value from their cards. CMO Anoop Manohar praised Shahid Kapoor’s energy. Conceptualised by Leo India, the digital-first campaign runs across digital platforms, social media, outdoor, ATMs and Axis Bank’s branch network.
