Freyr Energy has unveiled ‘Rishta Pakka’, its first ad film, featuring brand ambassador Rohit Sharma. Part of the company’s ‘Solar Ho, Toh Freyr Ho!’ campaign, the film has been released ahead of Dussehra.
The film uses the setting of a traditional Indian wedding proposal to explain the decision to install rooftop solar. It walks viewers through subsidies, potential savings and the full adoption journey, from requesting a proposal and securing loan approval to design, installation and tracking savings.
Rohit Sharma shared the film on his social media accounts, and it is also available on Freyr Energy’s YouTube and social media channels. Radhika Choudary, co-founder and director of Freyr Energy, said the company aims to simplify solar adoption for Indian homeowners, adding that ‘Rishta Pakka’ brings this goal to life and that Rohit Sharma complements its commitment to dependable solar solutions for new-age homeowners.
She added that the film encourages families to see solar not as a big, uncertain leap, but as a simple, reliable choice for their homes, helping make clean energy more accessible to households across the country. The film also supports Freyr Energy’s expansion into Tier 2 and 3 cities, where the company is looking to increase adoption of residential rooftop solar. The campaign positions solar as an everyday household decision, made with the same care as a family milestone, rather than a complicated technical purchase for homeowners.
