McDonald’s is ending its 32-year sponsorship of the FIFA World Cup as it reassesses its marketing strategy and shifts focus towards building its own brand properties, according to Adweek. The decision follows the company’s biggest-ever World Cup campaign, which ran across more than 110 countries during the 2026 tournament. Created by Wieden+Kennedy New York, it … Read more
Here is a casting call nobody saw coming: a former Special Forces officer, in an oversized tee, fronting a streetwear campaign. Major Rishabh Singh Sambyal (Retd.), formerly of 4 PARA (Special Forces) and Aide-de-Camp to President Droupadi Murmu, is the face of Bonkers Corner’s latest culture and festive apparel collection, and social media has not … Read more
Amazon Music has launched a new campaign, ‘Music se Pyaar Unlimited? Don’t settle for less. Go Unlimited.’, built around a simple and familiar truth: people care deeply about their music, and they love arguing over it. The campaign comprises two films that draw on the passion and debates music can spark. Each one takes an … Read more
HOCCO Ice Cream has stepped into East India with its Kolkata debut, carrying a dessert every Bengali household knows by heart. The brand has launched Payesh ice cream, inspired by the traditional Bengali sweet, timed to Durga Puja and backed by the campaign ‘Pujo Jome Galo HOCCO’r Shathe’, conceptualised and executed by Havas Creative India. … Read more